Chery Lightens Up Plots Tata in India
In 2013, Chery announced its return to the "One Chery" brand strategy. However, certain brands and models such as A1 and A3 have no clear treatment. On Monday, informed sources revealed that Chery is in contact with Jaguar Land Rover’s parent company, the Tata Motors of India, and the two sides are discussing the possibility of cooperation in the new situation.
According to the strategic plan, Chery will gradually form four major product lines including QQ, Fengyun, Tiggo and Arrizo. After the elimination or upgrading of more than 20 models of the company’s subsidiary, Chery plans to return the product to 2015. Four series. At present, the Cowin Series and the Chery A Series have been separated from Chery's domestic sales camp. Informed sources said that Chery did contact Tata this year, but it is unclear what the specific cooperation will be, and does not rule out that the two parties may negotiate on Chery's A1, A3 and other models.
Earlier this year, Chery had already discussed with Tata. The discussion included that Chery will sell Tata Motors such as the Chery A1, A3, Ruilin M1, and the old Chery QQ for production in the Indian market and its surrounding areas.
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