At the Baidu World Congress 2015, the development strategy of Baidu's car networking was disclosed for the first time. In this disclosure, there are three major OEM solutions, MyCar, CoDriver and CarGuard, other than CarLife. What kind of strategic layout does Baidu Auto Network have?
At the Baidu World Conference “Connecting People and Services†forum yesterday, Gu Weiwei, deputy general manager of Baidu Maps Division, disclosed the development strategy of Baidu's car networking for the first time. In addition to the already well-known CarLife mobile phone mapping, Baidu will also lay out three major OEM solutions: MyCar Vehicle Private Cloud, CoDriver Smart Voice Driver and CarGuard Car Guard. From this series of layouts, Baidu's firm car networking strategy is the software + platform road.
CarLife's new phase Looking to the "front" and "post" the tide of listing Why start with our most familiar CarLife? Since the release of CarLife, a new breakthrough has recently been achieved: the first new car with a CarLife system car - the new Tucson was officially launched on September 5.
The relevant person in charge of Baidu told the car cloud bacteria. In fact, CarLife has cooperated in the front loading and rear loading machine manufacturers. It is only the important milestone of the first car and left to the first partners of CarLife. In the end, Beijing Hyundai's new Shengda took the lead in listing. Since then, the new car equipped with CarLife will be listed according to the timetable for the new car of the cooperative car company, and the rear-loading machine manufacturer of the cooperation has already been ready to ship at any time.
Different from the post-installation situation, CarLife in the cooperation with the pre-loading enterprises, according to the needs of different brands to adapt, such as how to embed in the Audi non-touch screen operation mode. It is worth mentioning that CarLife also integrates the exclusive service of the brand, mainly the service of the 4S shop system, and displays it in the first screen icon, which is very different from CarLife just released.
This method is conducive to emphasizing the brand ownership of the owner, but also reflects that Carlife is not simply equipped, but is customized for different car companies. Of course, this will also increase the return rate of the 4S shop system.
Service Focus after the official “listing†As an APP platform, CarLife's new and rear-loading machines are officially available to consumers, which requires CarLife to provide more applications that can be used in Carlife. Baidu’s preparations in this regard officially began in June this year. At the time, CarLife announced the opening of a third-party SDK to facilitate the integration of more applications and services into CarLife. At present, the car owners use the higher frequency Baidu map, Himalayan, Baidu music, koala FM, etc., have been adapted into carlife. Next, CarLife will be committed to providing users with some after-sales services such as car wash and refueling. In addition, there will be some catering services, such as food and not waiting.
In the view of Car Cloud, CarLife's greatest success is to make Baidu map successfully enter the car use scene through the CarLife app platform. More importantly, through CarLife, Baidu can link its service based on Baidu map with the car scene.
Li Dongyu, senior director of Baidu Mobile Service Group Division and general manager of Baidu Maps Division, said in an exclusive interview with media including car cloud, Baidu map currently has more than 60 million car owners, covering 1/1 of the country. 3 car owners, and believe that Baidu map has the ability to focus on the owner's consumption. For example, Baidu Maps is currently piloting a partnership with Shell in Beijing, hoping to gather the owners near the Shell gas station to come to the station to refuel.
In addition to refueling, there is also a car wash service that CarLife has to offer. Baidu's specific approach is that the door-to-door car wash company provides a limited range of car wash services. Baidu maps according to the LBS location of the owner, push the car wash service to those who use Baidu map, the owner can make an appointment, and pay through Baidu wallet or WeChat Alipay completes the payment, and finally, the car wash company provides services.
In this mode, the door-to-door car wash company obtained the user through the method of small profits but quick turnover. And Baidu can take the opportunity to promote Baidu wallet. The reason why there are Baidu wallet and WeChat payment, Alipay, this is mainly because Baidu wallet is not strong enough to use Baidu wallet as the only mobile payment method.
It can be seen from this that in fact, Baidu hopes to finally reach a Baidu wallet through the formation of a closed-loop service system, ultimately achieving both the service for users and the benefits for themselves and their partners. The premise of this idea is that Baidu can provide undifferentiated services to all CarLife owners nationwide, or owners of Baidu map mobile APP.
But this is also one of the core difficulties of Baidu's entry into the automotive field, which requires Baidu's key considerations. After all, the management of third-party service providers is not so easy. Once the handling is not good, complaints will come to an end, and Baidu will be tired. At present, how the effect remains to be seen depends on how much resources Baidu is willing to invest in.
In the speech of yesterday's forum, Gu Weijun, who showed his ambitions, disclosed three major OEM solutions, including MyCar Vehicle Private Cloud, CoDriver Intelligent Voice Assistant and CarGuard Auto Guard, plus CarLife, the four OEMs. The solution constitutes the cornerstone of Baidu's car networking platform.
Based on these four OEM solutions, there will be two consumer-oriented apps, such as driving apps and Baidu map apps, and the basic services behind them are basic cloud services, car big data services and artificial intelligence services. In this, the most important support is Baidu map data, including basic maps, high-precision maps and road conditions data.
MyCar Vehicle Private Cloud For MyCar Vehicle Private Cloud, Baidu is defined as: This is a private cloud service platform for car manufacturers that integrates car owners, after-sales services and cloud computing data. It can connect owners, vendors and developers. Three parties. Functionally, it can provide location services, smart reminders, vehicle housekeepers, data analysis, cloud hosting, and more. The data source for the MyCar vehicle private cloud is the bicycle recorder, HUD and OBD.
In the view of car cloud, the most reliable legal source for vehicle data is the CAN bus. The data source for the MyCar vehicle private cloud comes from the driving recorder, HUD and OBD that can be defined as post-installation products at this stage. This is a debatable place.
CoDriver intelligent voice co-driver CoDriver intelligent voice co-driver is actually a voice recognition function, Baidu in speech recognition can be said to be a lot of thoughts, Baidu chief scientist Wu Enda's research field is the field of speech recognition.
In Baidu's vision, CoDriver intelligent voice co-driver can optimize the driving scene, in fact, driving is safe, because the mouth is used instead of the hand to operate. This kind of speech recognition can accomplish a lot of operations, so as to achieve integration from online integration, software and hardware, and realize cross-domain resources and services.
At present, some of Baidu's speech recognition technology has been used in Tesla, which may be the prototype of the CoDriver intelligent voice co-driver.
CarGuard Car Guard As its name suggests, this is a solution related to car safety and related to automotive software security. At the dawn of the Internet car boom, Baidu has also seen this opportunity to provide OEM automotive software security services for car companies. I believe that no car companies will want to meet Chrysler's recall of 1.4 million cars because of hacking, so this is a big market.
According to the understanding of the car cloud, MyCar vehicle private cloud, CoDriver intelligent voice co-driver and CarGuard car guards three programs, MyCar vehicle private cloud products will be online soon, and CoDriver intelligent voice co-driver and CarGuard car guards are still in the product planning period.
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