Overseas parts exhibitors are still optimistic about China

At the Beijing Auto Show this year, the smart, electronic, and energy-saving features of the new exhibition hall of Beijing Auto Show in Shunyi District are greatly affected. In stark contrast to this, the old exhibition hall of parts and components at the urban area is low-key. Many deserted. In fact, in recent years, the new exhibition hall “hot” and the old exhibition hall “cold” has become a unique label for the Beijing auto show. The entire vehicle and parts pavilion “every day” has dispersed passenger flow, and the number of exhibitors and visitors in old pavilions has been declining year after year. The 2016 Beijing Auto Show has closed, and the declining trend of the exhibitors in the old pavilions has been particularly evident in the exhibiting lineups of Taiwan and South Korea. The scale and number of exhibition pavilions in both regions have shrunk dramatically.

According to the statistics of the reporters, there are 30 exhibitors in this auto show Korea pavilion and 15 exhibitors in Taiwan. On April 26th, the reporter interviewed 14 South Korean and Taiwanese exhibitors at the old exhibition hall. From the feedback, they are eager to seek enthusiasm for new business opportunities in the Chinese market. It is common for these parts exhibitors to strengthen corporate publicity in China. Objectives, but far from the new museum, the old museum visitors, exhibitors are not ideal results are common feelings of these exhibitors.

Taiwan Pavilion exhibitors <br> <br> four percent reduction in the number of exhibitors Taiwan pavilion big drop. “Overall, Taiwan’s participation in this year has been reduced by at least 40%. You can see that there are many empty booths there.” Song Gang, Shanghai Taiwan Fort Electrical and Mechanical Equipment Co., Ltd., exchanged views on this year’s exhibitors with the reporters. In the direction, the reporter saw the vacant booth there. “We are a Taiwanese company, set up a factory in Shanghai, and participate in the auto show in Shanghai or Beijing every year. This year, the number of exhibitors in Taiwan has fallen by a lot, and the scale has shrunk.” Song Gang said.

The shrinking of scale is reflected in the details. The reporter noted that of the 14 companies surveyed, only three companies have relatively large booths, while other companies have roughly the same booth area, less than 10 square meters. In some of the company's booths, most of the products on display are product information presentations. There are only a few exhibits. On the first day of the media day, the new exhibition company's new product launch conference flew all over the world. Many media people “run off their legs” and the old exhibition hall was very deserted. "On the first day of the media day, there was almost no formal enterprise product release conference here. Everyone was quietly participating." Song Gang said.

It is not just Song Gang who has such feelings. During the visit of reporters, except for some Taiwanese companies that first attended the Beijing Auto Show, the remaining Taiwan exhibitors expressed the same feelings.

“Whether it is a professional audience or a non-professional audience, people are very few and did not do research before coming. If we know this, we will not come.” The person in charge of Yifeng Rubber Industry Co., Ltd. said with disappointment that he It was the first time to attend the Beijing Auto Show. It was not clear that the situation was divided into two pavilions for the entire vehicle and its parts.

For Taiwanese companies, which are mainly export-oriented, international audiences are the main target for their participation. The person in charge of Youzhong Enterprise Co., Ltd. told the reporter that the company has participated in many inland auto shows. This is the fourth time it has participated in the Beijing auto show. "Many Taiwan-funded enterprises are mostly capable of manufacturing but marketing capabilities are weak, coupled with very few international customers in local exhibitions in Taiwan, the local parts market is relatively closed, so many companies want to find more international customers through the mainland auto show." The person in charge said that 80% of the company's business is for vehicle companies, and 20% is in the aftermarket. A few years ago, Beijing International Motor Show International team came in for consultation. Now this situation is rare. "She told reporters that in comparison with previous years, Taiwanese-funded enterprises have gradually withdrawn in recent years. She was disappointed with the desolation of the old exhibition hall of the Beijing Auto Show this year.

Some Taiwanese customers who have set up factories in the Mainland have exhibited a larger scale than ordinary Taiwanese companies. Yili Electronic Technology Co., Ltd. is the only listed automotive electronics company in Taiwan. It opened a factory in Jiangsu and 90% of its business is from the vehicle companies. Another part is for some products developed in the aftermarket. This is also Only one of the companies in the Taiwan Pavilion exhibited a relatively large scale. The company's products on display include products such as TPMS, 360 Panorama, and HUD, but also brought new products that are not on the market. Zhang Xiangxiang, the company’s sales director, said that he hopes the new products will attract the attention of domestic automobile companies and let the entire vehicle customer know the company’s new technologies through the exhibition. However, the current new product test results are not good. May consider not to participate in the Beijing auto show next year.

However, for most of the first time participating companies in Taiwan, the old national exhibition is their stepping stone into the mainland market. “We are participating in the Mainland for the first time and want to use this platform to promote our business and reach out to more OEMs in the Mainland.” One person in charge of chip companies told us that the majority of people on the first day of the auto show went to the new hall and there were few people in the old building. Today, the situation on the second day has improved. At present, company representatives from Chang'an, Great Wall, and FAW have exchanged business cards with him.

South Korea exhibitors will participate in the next Beijing Auto Show <br> <br> Although the South Korean pavilions number of firms also declined, but the number of exhibitors is still the Taiwan exhibitors doubled. However, many of the exhibitors in the Korean pavilion came to China for the first time. Unlike Taiwanese exhibitors who hope that the Beijing Auto Show can bring orders, the majority of Korean companies hope to use the auto show platform to achieve business promotion. the goal of. Perhaps there is no excessive expectation. Most Korean exhibitors do not show too much disappointment for the old pavilion. Most exhibitors stated that they would participate in the next Beijing auto show if they had the opportunity.

The reporter noted that most of the Korean companies participating in the exhibition are suppliers of raw materials, such as dyes, interior raw materials, etc. An industry source told reporters that many automotive raw materials are not available domestically, and parts and components companies need to be imported. The auto show is an excellent opportunity for these Korean companies to enter the Chinese market.

“In Korea, we are modern suppliers. We very much want to enter the Chinese market but do not know how to build channels. We hope to use the platform of the Beijing Auto Show to promote companies and allow more Chinese vehicle and component companies to understand us. The person in charge of a Korean exhibitor of interior raw materials told reporters that this was the first time that the company had participated in the Beijing auto show.

A representative of a manufacturer of dyestuffs for automobiles, seat belts, safety belts, and ceilings stated that companies have participated in the China Auto Show four or five times. The company has branches in Shanghai and has been participating in the Shanghai Auto Show since then. The Beijing Auto Show is the first time exhibitors. Currently supporting modern facilities in China, she wants to seek more North China automotive customers through the Beijing Auto Show and will participate in the next Beijing Auto Show.

“The first day of the auto show was less people. There are more companies consulting on the second day today. The vehicle company has the Great Wall. Besides, many large-scale accessory companies have consulted.” It is also the first time to participate in the Beijing Auto Show. The person in charge of the exhaust system Korean company told reporters that many companies from the Korean pavilion participated in the auto show for the first time this year. The Chinese auto market is a big cake that attracts many Korean companies to enter. Companies hope to provide access to the Chinese market through the Beijing Auto Show. Great opportunity.

For Korean exhibitors who have participated in the Beijing auto show before, the changes to the old pavilion are deeply felt.

A supplier of raw materials for seats, ceilings and interiors said that this was the eighth time to participate in the auto show in China. Before that, it had established cooperation with FAW, Buick, Chery, Geely, Great Wall, etc. through the auto show, and had previously participated in auto shows. The company has brought about an increase in orders. “This is the fourth time to participate in the Beijing Auto Show. Compared with previous years, this year's Beijing Auto Show Korea Pavilion has shrunk dramatically. Previously, the Korean pavilion booths were full. Because it was separated from the vehicle museum and far away, the parts exhibition hall The attractiveness of exhibitors and purchasing customers has decreased," said the person in charge of the company.

“We are participating in the Beijing Auto Show for the second time. Most of the people on the first day of the exhibition went to the new exhibition hall. The audience in the old exhibition hall is very small, and the flow of people today has picked up. If the spare parts exhibition hall can also be set up in the new hall, The exhibition will be much better.” A Korean exhibition of heat-dissipating system components said that if the company can apply to enter the new exhibition hall next time, it will consider continuing to participate in the Beijing auto show.

Desktop Screen Printing Machine

Desktop Screen Printing Machine,Tabletop Screen Printer,Mini Screen Printing Machine,Rotary Table Screen Printer

Dongguan Hongyu Automation Technology Co. Ltd , https://www.cwprinter.com