On September 1, the China Automobile Dealers Association released the August Car Dealer Inventory Warning Index in Beijing. In the past 10 months, the dealer inventory warning index fell below 50% for the first time, and the August index was 48.7%, down 4.7 percentage points from July.
This is an exciting news. The 50% inventory warning index line is called the car market's glory line. Above 50% means that the market is shrinking, dealer Alexander; below 50% means that market demand is starting to pick up.
To put it simply, the situation faced by car dealers in August is this: inventory reduction, demand correction, increased passenger volume, higher turnover rate, higher sales volume, slightly improved operating conditions and more relaxed liquidity. The blood that has been lost in the past year is slowly returning to the grid.
"From the semi-annual financial report of listed companies, the profit margin of dealers has generally decreased year-on-year, but it has improved significantly from the second half of 2014." Lang Xuehong, deputy secretary general of China Automobile Dealers Association said.
For the upcoming Jinjiuyin 10, dealers are also optimistic. 41.3% of respondents believe that market demand will increase further in September, and only 14.8% expect market demand to decline.
According to the "Daily Car Watch", for the imported car market of Datianchao, the vehicles damaged in the Tianjin accident are only a few, and will not affect the supply.
Wang Cun, deputy director of the Imported Vehicles Professional Committee of the China Automobile Dealers Association, calculated the accounts for everyone: the monthly average of imported cars on the first half of the year was 99,700, and the damaged 22,000 imported cars were only equivalent to 6.6 days of sales. The cars are gone, and the impact on the market is minimal.
Still not assured? Then take a look at the stock of imported cars. In July, the total inventory depth of imported car industry (including total dealers, general dealers) reached 5.2 months, of which dealers inventory 2.26 months.
After the Tianjin Big Bang accident, countless netizens worried: So many cars burned into shells, and imported cars still can't buy them?
In plain language, it is just that the vehicle that has already been imported is enough to sell for 5.2 months. There is no pressure from the end of August to the end of the year.
Who are the stocks such as Hai Shen’s sad reminder brand? Wang Cun raised a few chestnuts: Jeep brand inventory depth of more than 7 months, Renault brand inventory depth of more than 8 months, Jaguar Land Rover inventory depth of more than 3 months.
At the same time as the market is optimistic, the Automobile Circulation Association has also raised some concerns: the increase in the inventory of dealers and the increase in the number of vehicles in September.
Lang Xuehong told "Daily Car Watch" that the dealer's operating conditions improved, to a certain extent, due to the light pressure exerted by the manufacturers. In fact, many 4S stores still have a backlog of inventory cars that have not been digested. (When you buy a car, please keep your eyes open and see if you have a new car, or you have been squatting for half a year or eight months).
“Resellers should maintain rational judgments on the market, rationally regulate inventory, and reduce operational risks caused by inventory changes.†China Automotive Circulation Association recommends.
In terms of imported cars, conservatively speaking, even if Tianjin Port cannot resume normal import of medium-sized cars in the second half of the year, you should not worry about not buying cars. However, the distribution of some tight models may be slightly affected, and the price may be adjusted back.
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