11 consecutive months of market share positive growth 2016 Yuchai highlights
Leveraging on the "One Belt and One Road" strategy to increase overseas market development efforts. While the traditional Southeast Asian advantage market continues to grow, Yuchai has strengthened the market development efforts in Europe and other regions. Through the establishment of a European branch company, in 2016, it achieved large-scale entry into markets such as the United Kingdom, France, and the Middle East. Under the background of significant growth in overseas markets in 2015, overall sales volume continued to grow positively, and overseas self-marketing volume increased by 135% year-on-year. Among them, Thailand, the Philippines, Russia, Pakistan and other overseas markets have grown significantly. In addition, shipping overseas sales and sales have also doubled.
Yuchai Engine
Efforts will be made to promote transformation and upgrading and increase product market share. Focusing on promoting the transformation and upgrading of enterprises, Yuchai State 5 products have successfully achieved mass sales, and achieved the transition from medium-heavy-duty power to light-powered and heavy-duty power, and the expansion from the traditional power market to the new energy power market and from traditional civil use. The field is expanding into the field of military industry, expanding from non-road markets such as traditional automotive engines to marine use, and upgrading from the domestic market to the international market. In addition, we vigorously promoted internal management upgrades, research and development of the country's 6 products, and implemented five major upgrade strategies for brands, internal management, products, talents, and intelligent factories, which greatly increased the vitality of the company.
Strengthen the recognition and protection of well-known trademarks, strive for greater market leading advantages and competitiveness. The start-up has been the application for an administratively recognized well-known trademark of Guangxi's famous trademark and China's well-known trademark "Yuchai." Recently, the application has been approved by the Trademark Office of the State Administration for Industry and Commerce. Yuchai's registered trademarks of Yuchai YUCHAI and Graphs, which are used in the 7th class diesel engine and gasoline engine products of the International Classification of Trademark Registration Goods and Services, have successfully passed the recognition of well-known trademarks. Accordingly, the "Yuchai" series of trademarks will receive cross-category and cross-border (overseas) protection, and the "Yuchai" brand's visibility and gold content will increase substantially.
Innovation and reform have greatly enhanced the overall competitiveness of Yuchai and provided strong support for the sustainable and healthy development of Yuchai. In the first 11 months, the mainstream market share of traditional trucks, passenger car power and so on have achieved positive growth. Among them, truck power sales achieved positive growth for 8 months, passenger car power continued to maintain market share, ship electricity sales volume increased by 40% year-on-year, sales increased by approximately 60% year-on-year, and ship power market share jumped to the top of the industry; The energy and power market achieved breakthrough progress. The hybrid power market share increased by 3.9% year-on-year. Pure-electric system integration and accessory market sales achieved volume sales, accounting for more than 80% of the new energy power market in Nanning. At present, Yuchai has invested heavily in accelerating the development of a new generation of products and comprehensively enhancing its product advantages. A new and better industrial structure has taken shape.
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