On September 15, 2010, in an auto parts city in Zhengzhou, Wang Wei, the manager of Michelin Chijia Tire Store, told reporters that the Michelin tires sold in the store had started to rise in price since August, which was an increase of 5% to 10%. "16-inch imported Michelin tires rose from 685 yuan / article to 700 yuan / article, each rose 15 yuan, 17-inch imported Michelin tire prices before the 720 yuan / article, the current price is 750 yuan / article, each The article has risen by 30 yuan, and the BMW 3 Series has dedicated 16-inch imported Michelin tires, each of which has also risen by 60 yuan, said Wang Wei.
Wang Wei said that compared with imported tires, this time domestic tires have also increased their prices, but the increase has not been as fierce as imported tires. “As Kumho, Hankook and other tires, the basic price of each tire rose by only 5 yuan.†The price of horse tires has generally risen by about 60 yuan/bar, with an overall increase of 10%.†Mr. Chen, head of the German brand tire franchise store, told reporters that in the spring of 2010, domestic tires had caused a wave of sharp price increases. The price increase of imported tires is the second significant increase in the price of Zhengzhou's tire market since 2010.
Domestic tire market or reshuffle
Henan Fengshen Tire Co., Ltd. Secretary of the Board of Directors Han Faqiang told reporters that the collective price increase in the tire market is mainly due to the sharp rise in rubber prices. As the price of natural rubber in the international market has increased significantly, the price of raw materials needed to manufacture tires in 2010 was almost 40% higher than last year. This has caused many tire companies to significantly increase their cost pressures.
In addition, the increasing demand for tires in the domestic automotive industry is also a factor that drives tire prices. Han Faqiang said that because of rising rubber prices, the company’s production costs have increased. At present, Fengshen Tire has increased the ex-factory price of tires. The price of tires in the future will certainly rise, but the specific increase will depend on the extent of the increase in raw material prices. “In the spring drought of 2010, rubber prices have risen greatly, which has caused no small impact on domestic small and medium-sized tire companies. At present, the price of natural rubber in the international market has reached the highest price level in history. For these companies, it is a major hit.†Han Faqiang said.
For many tire companies in the country due to the rapid increase in sales volume in the tire market in recent years and plans to increase production capacity, Han Faqiang said: "After blind expansion of production, once the raw material prices fell sharply, then the tire market will set off a fierce price war, some strength A weak tire company is likely to go bankrupt, and the market is faced with reshuffling."
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