The mechanical industry salesman must learn: to become a top salesman must have three realms

Are you a top marketer in China's marketing industry? Maybe it may not be, but the reality is that there aren’t many top marketers who are truly outstanding in China’s nearly 70 million marketing carriers. As the saying goes: The soldiers who do not want to become the Marshal are not good soldiers, and those who do not want to become top marketing staff are not good marketers. How do they become top marketers? To become a top marketer must go through three levels:

The first realm: if you sit in the clouds - resolute

Whether you are a marketing person because you like marketing, or you are forced to become a marketing person for a mixed meal; whether you graduate from a marketing major or a non-marketing major; whether you are a highly educated person or a low-educated person, just start marketing. When you work, you think that marketing is not as simple as you think. It is not as simple as you can see. It is not as simple as you heard.

Because what you think, what you see, and what you listen to are all stuck outside of marketing, or on the surface of marketing. At this time, you measure the marketer’s performance on a non-marketer’s scale. Work, so you feel that marketing work is like a cloud in the fog, usually the teacher in the classroom, textbook theory, the manager when the training, the old salesman to talk about ... ... all this how there is such a big gap with the reality, Customers, Products, Terminals, Promotions, Business Processes, Promotions, Negotiations... These are all so difficult!

The whole world seems to be facing you. You are passionate, confident, persistent, and dedicated. You can run around like a headless fly and run like an ant on a hot pot, run customers, grab terminals, take orders. Despite sweating many hardships and lots of approvals, it has performed in the end, or has no performance at all.

To put it bluntly, this stage is a reckless stage that the marketer has been involved in the workplace for the first time. He is the most able to test and train the marketing staff, and it is also the phase that eliminates the most marketers. Some marketing staff may not find the clues of marketing work. , perhaps because I can't eat hard, perhaps because I can't stand the grievances, maybe because I can't put it off, then I look for an excuse that I'm not suitable for marketing, and I leave decent marketing. At this stage, it is particularly important for marketers to be firm in their beliefs, to be courageous to practice, not afraid of suffering, and not to be afraid of difficulties. At this stage, the marketer only sees marketing as his own "job."

The second realm: Liu Hanming - will be dry

After being influenced and tempered by the first realm, you have always insisted on learning to do marketing with your attitude of responsibility, perseverance, hard work, and professionalism. You have not been a deserter. Even if you may not have made any business for some time, you firmly believe that You can do it, you can succeed, you stay, and you gradually hone yourself into a competent salesperson.

It was after a period of reckless effort that after countless times of gainlessness, after numerous rounds of retreat, your business gradually became more manageable, with fewer encounters and less difficulties. You began to have orders and customers began to respect you. Not as busy as before, you have gradually explored the doorway to doing business. You already understand the business process operation. You already understand the business priorities and the heat of transactions. You have learned how to communicate with customers. There is no order or confusion. Instead, you have planned, organized, and confident marketing.

Successive incentives, time and time again and again, successful experience accumulating, repeated defeats and defeats, and profound lessons from failures. Until this time, you finally understand what marketing, marketing, marketing, and marketing are for. Marketing, etc., you finally understand the original teacher in the classroom, textbook theory, the manager said the training, the old marketing staff to talk about ... Although all this with the actual marketing has a certain gap, or that with the marketing work The reality is not entirely consistent, but there is still some truth.

With the growth of marketing experience, your marketing work has become relatively easier, and you, like the old marketers, become confident, dare to challenge yourself, dare to challenge the market, and dare to independently engage in marketing in the regional market.

This stage is the key stage for marketers from layman to learn to market, that is, from reckless to cadres. At this stage, the marketer must do his best in middle school and learning, combine theory with practice, grasp and understand the specific content of marketing work, and implement specific marketing methods. At this stage, the salesperson finally understands the truth that “once the paper has come to light, you must know what you have to do.” You understand the importance of practice to marketing. At this time, the salesman has a sense of accomplishment in marketing. Gradually began to like marketing work. At this stage, the marketer has seen the marketing work as a "professional".

The third realm: suddenly seeing - Qiaogan

Unconsciously, you have already walked a long distance on the marketing journey. You realize that the scenery in front of you is more beautiful. If you want to see these more beautiful scenery, you need to get a bigger surpass of marketing work. You need to move on, not just going forward, but how to move forward better, faster, more robust, and more effective! Because you are currently a qualified marketer, marketing is always faced with an ever-changing market. Yesterday's experience and theory may have fallen far behind the development of the market situation. How can you grasp it? If you do not grasp it well, you will not be able to do a good job of today's marketing work, and you will not be able to control tomorrow's market!

If you compare with your colleagues, compare with competitors, compare with other excellent marketers, can you surpass them? If you can't surpass them, will you be abandoned by them, abandoned by the market, abandoned by the company? Because the market is not the same People, the situation is not waiting for people, if you as a marketing staff you become the laggards of marketing, this scene is how embarrassing, miserable! Faced with this series of problems, simply rely on marketing work, at best, can only let If you are an ordinary marketer, you must not become a truly excellent marketer!

Therefore, you have to be modest and prudent, regain your courage, continue to practice and discuss marketing, and improve your marketing quality in all aspects so that you can not only solve conventional marketing problems, but also handle unconventional marketing issues. Can use theory to guide marketing practice, and better promote theory from marketing practice; not only must learn and study other people's marketing strategy, but also have their own set of marketing ideas; not only do their marketing work well, but also can guide and help. Others do a good job in marketing; they not only inherit the essence of marketing, but also explore and research the future development of marketing.

It is because of your unremitting efforts that one day you suddenly found that marketing can do the same thing, so that you can open it up, and you are very familiar with marketing. At this time, perhaps you only understand the true meaning of marketing. This phase is also an important stage for marketers to do marketing from marketing to marketing, that is, from the marketing of clubs to the marketing of smart marketing. At this stage, the marketing staff should understand the reason of practice and perfection, should be good at practice, good at learning, good at thinking, good at summing up, good at promotion, only in this way can become a marketing person who takes the lead. At this stage, the marketing staff has deeply fallen in love with the marketing work and has consciously or unconsciously viewed the marketing work as his own "business".

If you are already a top marketer, you certainly have experienced the above three realms; if you want to become a top marketing staff, you will certainly experience the above three realms. In fact, there is no short cut to becoming a top marketer. Only by doing the above three realm marketing tasks in a down-to-earth manner can it be possible to become a top marketer!

Author: Wang Hongdong, more than ten years marketing combat, the marketing line from the start, served as area manager, regional manager, sales manager and other staff, have good professional ethics, professional quality, professional ability, knowledge of marketing, management, good marketing team set up, Good at team building and management, market planning, channel management, market expansion, goal management, resource integration, marketing planning, cost control, performance appraisal, marketing training, etc.