How to look at the development of the oil economy? How to correctly delineate the relationship between oil and petroleum equipment industry? The reporter visited Mr. Zhang Xueshan, vice president of the China Conference and Exhibition Economic Research Association, and hoped that he would re-interpret the issues related to the development of China's oil equipment industry from the perspective of cippe.
Oil is hailed as an important source of “black gold†by the industry. With the increase of dependence on oil by countries around the world, the degree of containment has gradually increased. The attention of oil in a country is no less than the stability of a country's political stability, national security, economic development and the people's stable life. The significance of oil in a country is self-evident. The current oil prices that are still operating at a high level have accelerated the global progress of oil exploration and development.
How to look at the development of the oil economy? How to correctly delineate the relationship between oil and petroleum equipment industry? Many industry experts and people in the industry have different opinions. Perhaps from a different perspective, we will see a new development context and come to a relatively clear conclusion. As the world's leading oil industry exhibition, Asia's largest and the world's top four cippe, its organizer Beijing Zhenwei Exhibition Co., Ltd., has its own unique insights. Recently, the reporter visited the vice president of the China Conference and Exhibition Economic Research Association and Mr. Zhang Xueshan, general manager of Beijing Zhenwei Exhibition Co., Ltd., hoping that he would re-interpret the issues related to the development of China's oil equipment industry from the perspective of cippe.
How the world’s top 500 companies continue to come in How to open the Chinese oil equipment market with high gold content is the dream of many oil companies worldwide. According to report, at the 8th China International Petroleum & Petrochemical Technology and Equipment Exhibition (cippe 2008) held in Beijing in April this year, 31 of the world’s top 500 companies and 12 international pavilions, a total of more than 400 international companies Debut. This shows that the great potential of the Chinese oil market and the Asian oil market has brought great attraction to international oil companies.
The American S company, which has a history of more than 100 years, has participated in cippe many times. In China, their business has been more than 30 years old. Currently, fracturing and acidizing equipment accounts for about 70% of the Chinese market. This successful development in China is very proud of them, and they are optimistic about the Chinese market so that they participate in cippe annually.
"This kind of company is not uncommon among cippe exhibitors!" Zhang Xueshan, general manager of Beijing Zhenwei Exhibition Co., Ltd., for example, said that France has mature experience in exploration of oil upstream, and it is out of enthusiasm for the development of the Chinese market. They organized 15 companies to participate in the exhibition this year. ABB and Siemens among the world's top 500 companies believe that on such an international, open and professional platform, many exporters like them are participating in this year's show. The area of ​​booths is larger than in previous years. This platform is indeed They bring more new customers.
Zhang Xueshan concluded that in today's highly-developed commodity economy and the rapidly changing market, using exhibitions to open up markets and expand trade is not only a successful experience of developed countries, but is also being followed by other countries in the world. Cippe provides such a good platform for interfacing with the Chinese oil market and the Asian oil market.
The "State Council's Several Opinions on Accelerating the Revitalization of the Equipment Manufacturing Industry" stated that it is necessary to strengthen the manufacturing capabilities of major technical equipment with independent intellectual property rights. This shows that the Chinese government has ardent expectations for the manufacture of petroleum equipment. Honeywell Corporation regards China as a focus of development in the Asia Pacific region and has participated in cippe several times. In the cippe, they learned about the renewal of the needs of the gas detection industry in the petroleum and petrochemical industries, and brought their latest technology to the industry to promote the improvement of gas detection technology in China. The length of the teacher is for my own use. “Cippe has implemented the policy philosophies of relevant government departments with its own practical actions. Inviting foreign companies to participate in the exhibition will not only increase a platform for broadening horizons, but also increase the opportunities for understanding the world's cutting-edge technologies for Chinese oil producers.â€
China Petroleum Corporation's Brand Road China's oil development has its origins in the 1950s, and the oil equipment manufacturing industry has also undergone a transition from exploration to growth and growth. The 10th Five-Year Plan has entered a period of rapid development. Since the 10th Five-Year Plan, the petroleum equipment manufacturing industry has entered a virtuous track of sustained and rapid development by taking advantage of the rapid development of the national economy and the unfolding eastward development of the equipment manufacturing industry. The rapid expansion of industry scale, annual revenue growth of more than 20%, rapid increase in product performance, high-tech product breakthroughs have made major breakthroughs, creating a large number of domestic companies with considerable size and ability to participate in domestic and foreign market competition.
Among the more than 400 domestic exhibitors in cippe 2008, Jianghan Petroleum Administration led many leading companies in the manufacturing base to attract the attention of many people in the industry with an exhibition area of ​​930 square meters. It also surprised many people. As a result, the development of China's oil equipment manufacturing industry is rapid and large-scale. Not only that, the Jianghan Petroleum Administration Bureau displayed its own series of branded products at the exhibition, such as Jianghan four-machine rigs and cement fracturing equipment, and the drill bits of Jiangling’s shares, which all caused the industry’s people to stop and watch and sigh.
“What's gratifying is that domestic companies attach importance to the brand building of the enterprise to an unprecedented degree.†This time participating in cippe2008, Jiang Han Petroleum Deputy Director Xie Yongjin stated that while promoting Jianghan Machinery Manufacturing, Jianghan Petroleum Management was further promoted. The Bureau’s branded products have achieved the purpose of corporate brand image promotion, consolidated domestic customers, met and developed many potential customers, and laid a good foundation for the expansion of the international market in the future.
In this regard, Zhang Xueshan pointed out: "The value of the brand is incalculable. There are many famous exhibitors like the Jianghan Petroleum Administration Bureau. Most of them exhibit the most advanced products and the most advantageous technologies in the cippe. They show a domestic one. The self-confidence of petroleum equipment manufacturing companies in the oil markets of China and Asia.This self-confidence comes from their understanding of the brand and their strong desire to erect their own brand.China's oil equipment industry will inevitably focus on its own products and focus on the creation of the brand. And expand."
The exhibition has become an effective guarantee for companies to expand transactions and promote brands. According to survey data provided by the International Association of Exhibition Industry, 70% of global corporate transactions are directly or indirectly facilitated through the form of exhibitions. Commonwealth statistics also revealed that companies promote new products through other channels to publicize the cost of 219 pounds, and only 35 pounds through the exhibition.
Germany's manufacturing industry is famous around the world. It also brings together the world's largest exhibitions such as the Hanover Show in Germany. It is the developed exhibition industry that has promoted the prosperity of German manufacturing. "China's exhibition also boosted the development of China's equipment manufacturing," Zhang Xueshan told reporters. Most companies in China spend millions or even tens of millions participating in large-scale exhibitions in the industry, and are reluctant to participate in general exhibitions because companies are clearly aware that corporate image is crucial to future development. The exhibition with leading position in the industry has become the ideal platform for the company to expand the transaction and the most effective guarantee for the promotion of the corporate brand. Many companies have realized their own nuggets of gold through the exhibition.
"The successful exhibition is a temporary club for successful business people. The concentration of tens of thousands of professionals is only possible at the exhibition." Zhang Xueshan believes that more and more companies are now aware of participating in industry exhibitions. importance. Taking cippe2009 as an example, exhibitors have set thousands of square meters, and even more than 5,000 square meters of booth space can be found everywhere. The reporter learned from the head of the Beijing Zhenwei Exhibition Co., Ltd.'s Recruitment Department that the US pavilion set 2,000 square meters in the cippe2009 exhibition. Domestic exhibitors are also catching up. Hundreds of square meters of booth space are already common in next year's show. Such as Nanyang Second Machine, Tianjin Lilin, etc., more than a few companies have an area of ​​300 square meters. Facts have proved that a mainstream industry exhibition will play a crucial role in the future development of the company, the improvement of its turnover, and brand promotion.
Cippe benefited from the glimpse of China's oil equipment industry. In recent years, cippe's scale has maintained an increasing rate of 40% for four consecutive years. Visitors to the exhibition have also attracted attention from the world's exhibition industry with several times of growth.... Achievements, thanks to the sound and rapid development of the Chinese economy, have benefited from the sound development of Chinese and foreign oil equipment companies.
“The barometer of the oil equipment market, the information bridge of the equipment manufacturing companies – the reputation given by the industry insiders to cippe has been treasured by the Zhenwei Petroleum people.†Zhang Xueshan pointed out that for the Chinese oil equipment manufacturers, the current development The environment is very good, and the technological level of oil equipment manufacturing has also grown by leaps and bounds. The future of China's oil equipment market and even the Asian oil equipment market is huge, and cippe also has great potential for development. Cippe will continue to improve its professional standards, strengthen its service awareness for the petroleum equipment industry, and strive to contribute to the development of the Chinese oil industry.
In the coming years, cippe will continue to introduce more internationally-renowned equipment and related companies so that people in the industry can have the opportunity to experience and contact the most advanced equipment and technologies in the world. It is hoped that cippe will play a positive role in guiding China's oil companies in carrying out international business, mastering international information, and developing their own products.
Zhang Xueshan is optimistic about the future development of the petroleum equipment industry. He sincerely hopes that domestic equipment manufacturers will seize the great opportunity for the country to revitalize the equipment manufacturing industry, rapidly increase the level of product research and development, create new products and products, and break through the bottlenecks that hinder the development of enterprises. To enhance competitiveness, there has been great development in the domestic market through cippe, and there have been major breakthroughs in the international market.
Related Links: The 9th China International Petroleum and Petrochemical Technology and Equipment Exhibition (cippe Zhenwei International Oil Exhibition) will be held from March 19 to March 21, 2009 at Beijing • China International Exhibition Center (New Hall). The area of ​​65,000 square meters is expected to be 1,200 exhibitors.
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