In 2005, the overall sales of large and medium-sized passenger vehicles across the country experienced a decline, with more than ten car manufacturers facing severe production halts or semi-halts. Amid this challenging environment, Suzhou Golden Dragon stood out, achieving an annual output of 10,180 units and generating sales revenue of 2.633 billion yuan, marking a year-on-year increase of 11.83% and 10.33%, respectively. As a result, Suzhou Jinlong became the second-largest passenger vehicle manufacturer in China after Yutong Bus, and one of the top companies in the commercial vehicle industry with over 10,000 units sold annually.
Driven by technological innovation, Suzhou Jinlong launched the Hager brand, focusing on modern technologies to enhance product performance and introduce innovative design concepts for large passenger vehicles. Throughout the year, the company completed the development of 12 new model series. The V-series products fully replaced the S-series, starting with the mass marketing of the V92/91 models at the beginning of the year, followed by the successful launch of the V7/V8 series by year-end. Additionally, the Hager 6608 model replaced the previously popular 6601, while the new 6758 and city bus models were undergoing trials and were expected to hit the market soon. The Hager hybrid bus, high-speed chassis, and luxury buses received recognition through national awards such as the National Torch Project and key scientific research honors. The company also secured nine national patents, won the Best Safety Equipment Award at the Asian Bus Expo, and was honored with the “Huaxia 12 Cars†and Best Gold Award for Road Passenger Vehicles, solidifying the Hager brand’s position among the most recognized domestic bus brands.
The newly developed V-Series passenger cars by Suzhou Jinlong incorporated independent innovations in critical technologies like the chassis, establishing a strong core competitiveness. For the first time, the advanced international front-disc rear-drum braking system was applied to buses over 11 meters in length. After continuous improvements and market validation, the Suzhou Jinlong chassis became a technologically advanced and mature product. The company also filed for 22 new passenger vehicle models, 120 environmental protection catalog entries, and had four technical research papers included in the American Engineering Citation Index.
To support its innovation efforts, Suzhou Golden Dragon invested in new R&D institutions, including a high-speed passenger vehicle research center, a post-doctoral workstation, and an automotive performance testing center. These facilities helped elevate the company's product development and testing methods to a domestic leading level, laying a strong foundation for future technological breakthroughs.
Suzhou Jinlong emphasized quality as a key driver of brand reputation. By focusing on technological advancement and product refinement, the company aimed to highlight its quality advantages. With a philosophy of "doing deep and seeking quality," it prioritized quality improvement over simple quantity growth. From setting quality targets at the start of the year to implementing quality month activities and refining management practices throughout the year, the company continuously innovated its approach, achieving significant results. Efforts to improve accessory quality and reduce material costs, along with initiatives like the "Party Quality Seminar," helped strengthen the supply chain and further enhance product quality.
In 2005, Suzhou Jinlong implemented new technologies and processes to boost resource efficiency. The light coverage technology saved over 1 million yuan in annual single-shift production costs, while water and gas expenses dropped by more than 500,000 yuan. This reduction in operational costs contributed to a stronger cost-effectiveness advantage for its products.
The new V-Series Hager passenger cars reflected Suzhou Golden Dragon’s commitment to safety, stability, and reliability. Designed with a high-tech edge, these vehicles combined innovation, fashion, and practicality, offering comfort, durability, and cost-effectiveness—features that set them apart in a competitive market. Their meticulous design and superior quality once again demonstrated the strength of Suzhou Jinlong.
To build a talent-driven organization, Suzhou Jinlong focused on cultivating both high-quality products and skilled personnel. The company established an internal training system, providing ongoing education and development opportunities for employees. It encouraged continuous learning and offered advanced study opportunities, such as sending six employees to Shanghai Jiao Tong University for master's programs, three of whom were admitted. The Suzhou Jinlong Technology Center expanded from a small team of over 10 to more than 150 members, with over 20% holding master's degrees. In 2005, more than 300 professionals from across the country joined the company, including 291 undergraduates, 11 master's degree holders, and 2 PhDs. This growing talent pool enhanced the company’s ability to innovate and compete.
Looking ahead, Suzhou Jinlong recognized the increasing importance of service in the competitive bus market. It introduced a new "service brand" concept, emphasizing timely and efficient customer support. The company built 320 customer service centers and 13 major parts centers nationwide, ensuring prompt and attentive service. In 2005, it launched eight service initiatives, including “National Genius,†“Call Center,†and “Green Parts,†aiming to deliver fast, active, and efficient service.
According to Zhen Zhenqing, chief analyst at the China Bus Statistical Information Network, Suzhou Golden Dragon’s sales exceeding 10,000 units in 2005 marked a milestone for the industry. The resolution of equity disputes also brought positive outcomes, with all parties benefiting from a win-win settlement. The company’s clear strategic direction and sound corporate governance structure provided a solid foundation for future growth.
As Suzhou Jinlong positioned 2006 as the “market year,†it aimed to embrace the market closely and deliver zero-distance service to customers. The company sought to create value for customers, shareholders, and society alike. With its strong foundation and ambitious vision, 2006 promised to be a year of remarkable achievements for Suzhou Golden Dragon.
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