Bridgestone Corporation recently announced in its announced mid-term management plan that it will invest 280 billion yen (about US$3.56 billion) into the emerging markets including India and Thailand in the next five years to expand tire production capacity.
Bridgestone recently announced its mid-term management plan for 2013-17. According to the plan, Bridgestone will invest half of its costs in the “Tire Strategy Projectâ€. The goal is to “be the world’s largest indisputable Tire & Rubber Company".
Bridgestone said that it will achieve "as soon as possible" 10% operating profit margin in the next five years. In order to achieve this goal, Bridgestone is preparing to develop high-quality tire products such as flat tires, while the company is also preparing Construction of a new factory in Thailand to expand the off-road radial tire business for construction and mining vehicles.
Bridgestone CEO Sasaaki Tsuya stated that Bridgestone’s business in China only accounts for 6% of its total operating revenue. The dispute between China and Japan on the Diaoyu Islands will not immediately have a huge impact on the company.
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