Strong demand for domestic luxury cars rose against the market

In the overall downturn in the auto market and the price war in the first half of the luxury car market, the demand and sales of luxury cars still exceed the expectations of car manufacturers and experts.

Various car companies have successively issued transcripts for the first three quarters of this year. The sales of luxury car camps in China have again experienced a blowout phenomenon, especially the acceleration of sales of the Big Three in Germany. In the first 9 months, BMW Group sold 237,056 BMWs and MINIs in the Chinese mainland market, up 33.5% year-on-year. Audi's cumulative sales in the Chinese market for the first 9 months totaled 297,060, a significant year-on-year increase of 31.4%. Mercedes-Benz delivered a total of 152,480 vehicles in China in the first three quarters, an increase of 9% year-on-year.

Analysis of the industry pointed out that the sharp rise in luxury brands, showing the structural adjustment of the market. Due to the upgrading of consumers, the high-end consumption trend in the auto market is becoming more and more obvious. Coupled with the impact of some restrictions on the purchase of cities, the purchase target of many consumers' first cars is targeted at high-end models. Consumer demand for luxury cars remains strong.

In the Chinese market, the competition of luxury brands has become increasingly fierce, and the means of competition have also been innovated. For the Chinese market, luxury cars have put aside their body and are flexible in adjusting product designs.

It is worth noting that, in order to grab more market share, follow the call of the national energy-saving and emission-reduction policy, to the development of miniaturization, the introduction of small-displacement models has become the protagonist. According to the current sales situation of luxury cars in China, sales of small-displacement luxury cars will occupy the major share of consumption under the effect of large-displacement taxation. It is also a good idea to introduce a more competitive small-displacement vehicle that Chinese consumers like at a faster pace to occupy a place in the competition in the luxury car market. Major luxury brands have introduced a variety of luxury A-class vehicles, such as BMW 120i, X1, Audi a3, Volvo C30, Opel Astra, etc., to fill gaps in various market segments.

In the development of new energy technologies, luxury brands have not fallen behind, they have launched a number of environmentally friendly models, such as Mercedes-Benz, BMW, Audi, Lexus, Cadillac and other brands have mass production of the listed hybrid models, won the luxury car owners The unanimously respected.

In addition, Audi, Mercedes-Benz, BMW and other luxury car brands will not only introduce or create new luxury models, but will also increase the pace of network expansion. On the one hand, it will continue to increase its production capacity and expand its dealer network. The network will not be confined to the first-tier cities and will sink to the second and third-tier cities.

Almost all luxury car brands now know that the homogenization trend between them has become more and more serious. There are signs that the domestic luxury car market is brewing great changes from the inside out. The rapid growth of the market, the diversification and individualization of market demand, and the transformation of models based on the Chinese market will all be the leading forces that will lead this transformation.