Following the successful hosting of the safe driving camp for ordinary owners in the summer and autumn of 2008, the “Green Driving†camp was kicked off at the Bridgestone Tire Testing Site in Yixing City, Jiangsu Province in May 2009. The event lasted 2 days. Bridgestone tire experts and professional drivers talked with the media from all over the country and car owners from Shanghai to talk about the "green driving" experience and "green driving" through the personal track driving experience. The environmental protection vehicle approach advocated is verified. This is another concrete promotion measure since Bridgestone China and the China Association of Automobile Sports introduced the “Green Driving†environmental enlightenment activity to China in October last year. Mr. Takeda Bunton, President of Bridgestone Tire Business China and China Ms. Lu Mingxi, a press officer of the Auto Sports Federation, visited the scene and expressed his support and expectation for the event.
The “Green Driving†environmental enlightenment activity is an environmental enlightenment activity that is carried out worldwide by companies of the countries and regions of the Bridgestone Group in cooperation with the local automobile association. By suggesting to the driver that it can protect the earth's "green driving" approach, it aims to reduce the impact of the car on the environment. Since it was launched in China, Bridgestone has actively promoted the concept of environmental protection that it advocates through official websites, F1 events, and international auto shows. The "green driving" camp, with its professional tire test track and fuel consumption tester, enabled participants to personally experience the difference between "general driving" and "green driving" through a lively and intuitive comparison test drive, as well as bad driving. The negative effects of habits on environmental protection have deepened our understanding. The results of the test drive for nearly 100 people on two days' activities reflected that only by slowly accelerating 1) that was advocated in “green driving†and maintaining a stable speed; 2) using the two driving methods of engine braking, the average fuel efficiency The improvement rate reached more than 60%.
In addition, the popular daily tire safety inspection training conducted in Bridgestone’s safe driving camp last year was also retained in this camp to help people master the basics of safe driving and improve tires. Handling, emergency handling and other practical hands-on capabilities.
The "Green Driving" environmental enlightenment activity is also one of the environmental management activities initiated by Bridgestone Group's "One Team, One Planet" environmental slogan. Since entering China, Bridgestone has introduced the Group's advanced environmental philosophy into China. As of the end of March 2008, all four tire factories in China have achieved a “less than 1% waste landfill rate†and are currently working towards a goal of zero emissions. At the same time, for the car tire users recommend environmentally friendly tires "B250"; for commercial vehicle tire users, through the "Bridgestone Bendak tire solutions" the overall service to help reduce operating costs and reduce the impact on the environment. Following the continuous development of a series of road traffic safety public welfare theme activities such as TBYD (first thinking after driving) and TCS (free tire safety testing), together with the launch of the “green driving†environmental enlightenment activities, Bridgestone is facing environmental protection for ordinary owners. • The safe driving and enlightenment activities are being continuously carried out through activities such as car owners' camps and safety and environmental protection carnivals. In the future, with the steady development of China's business, Bridgestone will continue to provide consumers with more excellent and safe environmental protection tire products, while actively promoting the "environmental driving" and other safety enlightenment activities for the Chinese society and the Earth. Continuous development makes tangible efforts.