In the heart of Chengdu's Century City, the 58th National Auto Parts Trade Fair took place from October 15 to 17, 2005. This prestigious event, held at the New International Convention and Exhibition Center, was jointly organized by several key industry bodies, including the China Automobile Industry Sales Corporation and the Chengdu Municipal Government. Shiyan Hi-tech Zone, representing the city of Shiyan, participated in this grand exhibition with a strong delegation.
Shiyan, known as the "Commercial Vehicle Capital" of China, showcased its automotive parts industry through a dedicated pavilion located at the No. 5 Exhibition Center. The Shiyan Auto Parts Group set up 40 standard booths and 2 special exhibition spaces, attracting over 48 companies, including major players like Shiyan Precision Manufacturing and Dongfeng (Shiyan) Automotive Oil Products. More than 500 professionals from these companies attended, demonstrating the city's commitment to the auto parts sector.
To enhance visibility, the Shiyan Pavilion emphasized three core themes: promoting the "Checheng" brand, highlighting Shiyan as a key component base under the National Torch Plan, and showcasing the vast market potential of China (Shiyan) Auto Parts City. A total of 10,000 copies of the "Shiyan Auto Parts Business Guide" were distributed, providing valuable information to attendees and boosting the city’s reputation.
The fair proved to be a success, with exhibitors collecting over 10,000 customer leads, exchanging more than 20,000 business cards, and receiving over 100,000 inquiries. Nearly 1,000 merchants reached intent agreements totaling nearly 80 million yuan, while 30 contracts worth 60 million yuan were signed on-site. The fair generated an estimated 300 million yuan in potential trade volume, delivering both social and economic benefits.
Mayor Chen Tianhui personally led the delegation, cutting the ribbon and boosting the morale of the exhibitors. His presence significantly enhanced the visibility of the Shiyan Pavilion. Notably, the pavilion attracted attention from high-profile figures, including Wang Yuyang, Chairman of the China All-China Federation of Industry and Commerce Automobile and Motorcycle Parts Industry Chamber of Commerce, as well as officials from the Chengdu and Harbin municipal governments.
The Shiyan Pavilion stood out for its professional design, organization, and branding. It was praised for its unique presentation, which reflected the city's industrial strength and corporate culture. The event marked a significant milestone in Shiyan's efforts to establish itself as a leading player in the national auto parts industry.
This participation not only reinforced Shiyan's position as a major production base but also highlighted the city's growing influence in the broader automotive sector. With continued development and strategic initiatives, Shiyan is poised to play an even greater role in shaping the future of China's auto industry.
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