Yuchai won the title of “China Brand Annual Award NO.1”

Recently, Yuchai was awarded the "China Brand Annual Grand Prize NO.1" (internal combustion engine type) title in the "2007 World Managers Annual Meeting" held in Hong Kong Special Administrative Region of China. This year's China Brand Awards Conference was organized by the “World Brand Lab” and jointly organized by “World Manager”, “World Entrepreneur”, “CEO”, “Colombia News Review” and other institutions. More than 60 well-known Chinese brands are Corporate representatives attended the meeting.

“World Brand Lab” is an international and professional brand research institute. It is chaired by Professor Robert Mundell, the winner of the 1999 Nobel Prize in Economics and the “Father of the Euro”. Experts and consultants come from the United States. The top universities in the world, such as Harvard University, Yale University, Wharton School of Business, MIT, Oxford University, Cambridge University, etc., are among the top three brand evaluation agencies in the world.

Since 2005, according to the company's vision of “building a world-famous brand and achieving a large multinational enterprise group”, Yuchai has vigorously promoted brand building by establishing brand building organizations, establishing brand professional teams, formulating brand building plans, and establishing brand management systems. It has promoted great development in production and operation and enhanced brand value. In 2007, Yuchai achieved sales revenue of over 18 billion yuan, and its sales scale ranked first among domestic peers for 7 consecutive years. Yuchai's brand value was 5.336 billion yuan. It ranked 117th in the "China Top 500 Brands in 2007" and continued to become China. Power first brand.