Analysis of the top ten keywords of the agricultural industry in the first half of 2017

[ China Agricultural Machinery Industry News ] Invented the market regulations in the first half of the year, we gave the keywords in the first half of the year: industry curve, marching into the war, selling difficulties, solutions, soil health, industrial extension, new farmers , large joint, facility agriculture, full mechanization.

One: industry curve

When attending the industry conference in March, it was shrouded in a layer of haze: the export of single fertilizer was not smooth; the new capacity increased abroad, the production capacity was released, and the price advantage was obvious; the domestic environmental protection pressure increased. In the case of increased costs and excess capacity, companies are seeking a way out. How to look at complicated problems simply? Most of the numbers alone can explain complex problems. Through the ups and downs of the numbers, we can do the year-on-year and month-on-month analysis to judge this year's market.

So, what is the market in the first quarter of this year?

According to the statistics released by the National Bureau of Statistics, the production of chemical fertilizers in the first quarter of this year was 16.818 million tons (the same amount of succinct, the same below), down 7% year-on-year. Nitrogen fertilizer production decreased by a large margin, which became the main cause of the decline in fertilizer production. Phosphate fertilizer and potash fertilizer production were relatively good. Among them, urea production fell by as much as 20.8%, which was the decline in recent years.

The future will not be worse because we have already experienced hardships. Just like walking, it’s already at the bottom, how can it be low? The industry will experience maturity and stability, and even the recession period, enterprises will also experience, but whenever there is a group of enterprises to promote the development and progress of the industry, this is the leader enterprise.

Ten listed fertilizer companies in the first quarter of 2017 performance report, let us shine, eight listed fertilizer companies "open the door", five net profit doubled!

Luxi Chemical increased by 14.27 times, Sichuan Meifeng increased by 7.92 times, Hubei Yihua increased by 3.78 times, Xinlianxin increased by 1.27 times, and Haotianhua increased by 1.05 times. The results were gratifying. The eye-catching data of the quarter shows that many listed fertilizer companies have survived the period of deep adjustment of the industry and gradually found new growth points. Most of the fertilizer companies have made efforts in focusing on marketing transformation, promoting joint collaboration, and speeding up internationalization, and have achieved some results.

Of course, you can also say that some companies that have doubled their profits are because they had too little profit in the same period last year, but everyone can see this year's efforts.

Enterprises such as Kim Jong-Da, Stanley, Xin Yangfeng, and Xinlianxin have been continuously growing. Of course, this year they are different from previous years: Jin Zhengda has changed from single product sales to the supply and service of crop whole nutrition solutions; Stanley Participating in Henderson Seeds to accelerate the transformation of agricultural service; Xinyangfeng Joint Image Series Zhiyuan (Wuhan) Technology Co., Ltd., Huafeng Xiangji (Beijing) Meteorological Technology Co., Ltd. jointly established agrometeorological R&D and innovation base to carry out transformation and commercialization of results Promotion; in addition to cost control, Xinlianxin increases the proportion of compound fertilizer.

In fact, there are almost no complaints from enterprises this year, because everyone knows that it is a real knife and a gun. Following the zero-growth policy orientation, it is not known whether the mainstream companies will reshuffle in the future. Why bother to wear the shackles of the second and third camps? Therefore, mainstream companies are striving to better serve themselves in order to better their own, in order to better serve agriculture.

Two: marching into the war

Many people's concerns this year are on the adjustment of planting structure, and more of the focus is on the production.

Increasing investment and lower incomes are the pain of all growers. Consciously and unconsciously, many farmers began to adjust the planting structure, and many companies began to march into the war.

It is an indisputable fact that the attention of field crops is reduced. Of course, many people will not say this. Maybe because Daejeon has been so difficult, don't dismantle it. But whether we dismantle it or not, this is a fact. Because the increase has been very difficult in the field, not to mention the adjustment of the planting structure?

The adjustment of the planting structure is not only the guidance of the policy, but also the guidance of the market. Everyone must be inclined to products with high economic value added. Although “sending to the economy” is not a slogan, both companies and farmers do the same. Both companies and distributors have seen it as the source of their own incremental and deep service.

Henan, originally the Central Plains granary, mainly based on wheat and corn, but this year there is no small adjustment. Even if we do Henan research every year, the adjustment of this planting structure is beyond our expectation. In Kaifeng, Xinxiang, Zhongmu and other places, the planting area of ​​garlic is increasing; the planting area of ​​Shangqiu peanuts, garlic, apples and pears is also increasing; Weihe garlic, pepper, peanuts, strawberries, grapes; peanuts in Nanyang and Zhumadian, Fugou Vegetables, Xinzheng's jujube, Heyin's pomegranate, Jiaozuo's yam, Sanmenxia's apple, Xinyang's tea, etc., many traditional economical planting areas are still preserved, and the surrounding sparks are ignited by the enthusiasm of traditional planting areas. There is a clear trend of centralized planting areas.

Henan is only a microcosm of China's regional cultivation. Similar to the development trend in most parts of China, many places are developing fine, special and excellent agricultural industries. Look for the dominant crops in the region and improve the local agricultural economy. Like many provinces, it is almost a county, even a township. Datun, Zhanhua's winter jujube, grapes from Binchuan, Jianshui, and Turpan, apples from Yantai, Luochuan, Baishui, Jingning, Tai'an, Zhaotong, etc., we can say a lot of landmark products casually.

In fact, even in those areas where the traditional practices of the South are relatively developed, only those places that were originally granaries, the adjustment of the planting structure is very obvious.

And the changes in the market force the changes of the enterprise. Since the increase in Daejeon is unsustainable, many companies are beginning to focus on the special fertilizer for crops. There are a lot of policy inclinations and services for featured and specific crops. Many corporate executives, including some regional managers, said that although they are prepared for the adjustment of planting structure in some areas, they have also adjusted their regional policies, but I am afraid that adjustment is not enough.

The market shift is far faster than we think.

Many companies are now also involved in cash crops and even established their own crop brands. Some of the big platform dealers I know well have not withstood the policy temptation, and have begun to get involved in the production and the industrial chain operation of agricultural products. There is a long way to go……

Three: selling hard

In fact, I really don't want to say "selling hard" because most "selling hard" is a market law.

The invisible hand of the market itself has been adjusting the price of agricultural products, and the fluctuations are really normal.

For the price, it is true that the benevolent sees the wise and sees the wisdom, and even the opinions are contrary. The growers hope that the output is high and the purchase price is high. The purchasers hope that the procurement quality is good and the price is low. The consumers hope that the quality is good and the price is low. The opinions of these three parties are difficult to unify.

Moreover, it is difficult for prices to have national fluctuations, and most of them are only fluctuations in a certain region. For example, this year's garlic in Henan is unsalable, and the price of more than 100 yuan per day for garlic is much higher than the price of garlic itself. Correspondingly, the price of garlic moss in many places is still high.

The same was true of the grape of Binchuan and the pineapple of Xuwen last year. This is mostly caused by the centralized listing of products, the same product quality, single sales channels, and imperfect cold chain. Some experts also said that many times, it is not related to the region and variety, nor is it surplus, but the planting model ruined the entire industry.

Field crops such as corn should be “disgusted” species. At present, corn prices are low and stocks are large. It is imperative to properly reduce corn planting. But the direct feeling of the people is that the price of corn continues to fall. The corn fertilizer and labor cost are higher, the income is reduced, and even the money is lost! Many growers in the Northeast are trying to change corn to rice, but is the outlook for large-scale corn fields changed to rice fields so optimistic?

Blind planting, do not look at the future (regardless of sales, think that as long as there are products to sell), do not learn to follow the trend, is the common problem of most growers. But new farmers are not.

In fact, the Qinghai, sticky corn and other varieties are still making money, such as the "counter-advanced" corn grower Li Dele, according to media reports that some of the corn planted can actually reach 9.9 yuan a spike. After the scale planting, the field is finely managed, no fertilizer, no pesticides, good corn quality, lower costs, and all kinds of money.

Zou Zhizhong, the rice planting king of Wuchang Yongzheng Village, although he has the geographical and product advantages of Wuchangdaohuaxiang, he knows that he can only make a small profit by not broadening the sales. First, polish your own rice with the spirit of artisans: planting process all manual, applying organic fertilizer, not pesticides, artificial transplanting, artificial weeding, artificial harvesting, artificial threshing; then pay attention to sales, run the market, do Taobao, do micro-business The ID card is printed on the packaging, isotope testing, etc., to ensure that there is no drug residue, no pesticides, no heavy metals, and finally won the favor of "Daddy Review", selling 400,000 tons on its platform in two months.

Under the conditions of a market economy, some people have lost their money, and some people have earned a lot of money. Whether it is corn or other selling difficulties, its roots are still structural, "big road goods" and fewer special varieties. Therefore, structural reforms are inevitable, and improving overall efficiency and competitiveness is a top priority.

Four: Solution

In the first half of this year, a hot word was the whole crop solution. This is one thing that almost every big business and an aspirational dealer is doing.

Some dealers also asked, in the case of selling difficulties, is it useful to make solutions when farmers are less motivated?

Not useful? Under the premise of reducing the cost of investment, the quality of the crop is better, the price of the crop is better, is there more useful than this?

In recent years, we have been advocating crop solutions. This year we have worked on the whole solution of crops such as potato, rice, apple and citrus. The purpose is to guide the direction and let more people find a path that suits them. Of course, many companies and big businessmen have been doing little things and are little known.

He Zhongxian, general manager of Shaanxi Huiduoli Agricultural Resources Chain Co., Ltd. told the author that they have been focusing on crop nutrition solutions for five consecutive years. In the case of Shaanxi Huiduoli, find out where your strengths are, and work hard to improve them. Finding the path is good.

Ma Tianqiang, chairman of Tiandao Yinong, also tried to make a solution earlier. He believes that traditional agricultural sales are value competition and redistribution. In the case of a shortage of products and a balance between supply and demand, it is indeed necessary to meet market demand, increase variety categories, and serve farmers. Agriculture plays a big role. Now the product has been oversupplied, the market is also the king of the product, and then the terminal is king, and then the service is king. So what is the core of the service? Create value, save worry, save trouble, save money, increase production, increase revenue, increase efficiency! Ma Tianqiang believes that one link can be alive; if you do a few links well, you can live to nourish; multiple points can be used for a long time.

This is true of big businessmen, and companies will naturally not fall behind.

Since April 7 this year, Kim Jong-Da has selected 100 key cash crop counties in the country, and concentrated on five months to launch a large-scale crop high-yield nutrition solution. By the end of April, Jinzheng mainland continued to enter Daxu, Shaanxi, Fugou and Zhongmu, Shandong Pingdu and Anqiu, Shanxi Wanrong, Guangxi Wuming, Anhui Lushan, Guangdong Wengyuan, Yunnan Xishuangbanna and other areas, released winter jujube, High-yield nutritional solutions for crops such as peppers, grapes, ginger, apples, garlic, citrus, nectarines, sugar cane, and bananas. Targeted programs have attracted more than 10,000 farmers.

Of course, the nutritional solutions are not limited to Jin Zhengda. Yahoo, American Yuma, Xinyangfeng, Stanley, Shenzhen Batian, Hongsifang, Xinlianxin and other enterprises are also focusing on crops and transforming into services.

So what kind of company can make a nutrition solution? It has the technical advantage, has all the products needed for crop growth, has a full-class matrix of fertilizers, has a professional technical guidance team and the ability to integrate technical strength. With such capabilities, there must be a shift in the value of business products to business customers, creating value for customers, from manufacturing to manufacturing + services, from single product sales to the supply and service of crop-wide nutritional solutions.

On the basis of the nutrition plan of the crops, the distributors or retailers will have more resources and can get involved in the whole solution. Jiang Zhongwei, a distributor in Anhui Province, said that he will improve the plant protection program based on the high-yield nutrition solution, and truly realize the overall solution of Yamanashi, providing value-added services to farmers and guarding the quality of Yamanashi.

Five: soil health

To ensure the safety of the land, environmental safety (environmental safety) can guarantee the safety of the farmers, and the food safety can be guaranteed.

"It used to be full, and now it is good to eat."

Zhao Futai, the chairman of Shaanxi Lutai Fruit Industry, who is an expert on Apple technology, is deeply distressed by the soil ecology destroyed by the flooding of fertilizers and pesticides. Zhao Futai believes that some traditional apple growing areas have no way to plant high-quality apples. Apple's problem is not only to eliminate varieties, to eliminate orchards, but to continue to deteriorate and may also eliminate the production areas.

Yu Jianwen, who serves bananas in Xishuangbanna, Yunnan, said that after years of planting, there are many problems in the cultivation of bananas, but farmers have not paid attention to it or have no way to solve them. Because of the lack of technical skills of growers, they cannot improve the quality and increase the benefits. the goal of.

Whether it is the consumer's demand for food safety, or the inclination of the practitioners to the agricultural security, or the state's emphasis on the environment and land security, the soil health is placed in a more important position.

Soil health has a more important significance in the past six months, and ten provinces have been introduced. Control agricultural pollution, scientific application of pesticides and fertilizers. The Ministry of Agriculture has specially set up a farmland quality monitoring and protection center.

On May 2, the Agricultural Land Quality Monitoring and Protection Center of the Ministry of Agriculture was unveiled in Beijing.

With the support of the country and the friendly feedback from the market, the company's development efforts are naturally greater. Not only NPK, the slogan of the fourth element hits the pain point, just like a night sky with lightning bolting through the traditional concept of fertilization. Then some emerging (not all new enterprises, but did not enter the mainstream line of sight before), such as Genlito, Mumeitu, Beijing Aojia, Hebei Silicon Valley, Shandong Enbao, Kaimenzi, etc. began to be in biological fertilizer, organic fertilizer, Silicon fertilizer, seaweed fertilizer and other aspects have emerged.

Just as companies such as Xiangyun have also launched products and concepts such as “healthy fertilizers”, they are also focusing on the current situation in China, controlling the safety of the tongue from the source of the industrial chain, and nourishing healthy soil with “healthy” fertilizer with high technology content. Plant healthy crops and produce healthy foods.

Eleven days after the official release of the No. 1 Document of the Central Committee in 2017, the Agricultural University of Agriculture and Technology announced the release of the first Green Book of Corporate Social Responsibility in the industry; and on the 48th Earth Day on April 22, initiated and hosted the White Paper on the Development of China Humic Acid Fertilizer Industry. "seminar.

Notel CEO Yadi introduced me to the combination of Nortel Nitrogen and Phosphorus Synergistic Technology, MTE+ Active Trace Element Enhancement Package, AUTO-pH Technology, etc., which combines the achievements of Nortel and Kim Jong-Da, and the combination of Chinese and Western technologies. It solves the problems encountered in China's planting in science and technology, and at the same time brings a package of crop nutrition solutions to Chinese farmers. Bring good nutrition and good absorption to crops, and bring good benefits to farmers.

The soil resources are limited and passed down from generation to generation. We have a responsibility to let it pass. How to pass? It requires the efforts of every practitioner. Although the road ahead is still far away, efforts will have hope.

Six: Industry extension

Previously popular cross-border, now emphasizes industry extension.

Cross-border is which makes money, and interlaced profit slightly reveals the arbitrariness of capital. The industry extends either upstream or downstream, finding a relatively concentrated part of its dominant resources, and has the feeling of examining itself.

It's not necessary to tell which one is better, because we are always on the road to better, and clearly know where we are and the route we want to run. Before extending up or down, you must ensure the health and smoothness of the chain, and find the part of its relatively advantageous resources, so that it is excellent.

Speaking of industry extensions, everyone is familiar with many companies. We have already said a lot to the upstream.

The choice of opening the door is to extend downwards, to build a more scientific cooperation platform for partners, to vigorously develop modern agriculture and agricultural machinery and equipment, and to focus on the development of service space in the planting sector.

Fang Qiubao, chairman of Kaimenzi, believes that the peak period of industry integration is coming soon. Therefore, enterprises must refine their internal strengths to overcome the difficult period of the industry; on the other hand, they must do a "new" word, including product innovation, channel innovation, and service. Innovation, management innovation, etc. For the opening of the door, we must adhere to the stable development of traditional industries, compound fertilizer industry; focus on the agricultural machinery industry, and explore and cultivate the agricultural service industry.

The Jinfeng Commune chose to provide growers with a more integrated, economical and convenient overall solution for the crop industry. Zhang Xiang, CEO of Jinfeng Commune, said that Jinfeng Commune is a platform company invested and controlled by Jinzheng Group. It hopes to realize the value-added to growers through the concept of advanced services and bring about changes in the planting management model. Planting soil testing formula for growers, helping growers to select fertilizers and selecting medicines, providing professional agricultural machinery services such as seed fertilization and mechanical harvesting, and conducting Internet training and disease diagnosis for growers. In terms of brand building and market, combined with external channels and self-owned channels, help farmers build brands and solve agricultural product sales problems.

Xinyangfeng is also a practitioner of the transition from the phosphate compound fertilizer industry to the modern agricultural industry. It follows the direction and trend of China's agricultural development, pays attention to the combination and application of modern biotechnology and information technology and modern agriculture, and extends to the direction of modern agriculture. In particular, solutions are provided in the areas of agricultural facilities, equipment, production, planting and distribution of trusted agricultural products.

Xinyangfeng is also involved in agricultural products. Its wholly-owned Sun Company Luochuan Xinyangfeng Fruit Industry Development Co., Ltd. actively pilots comprehensive services in all aspects of the apple industry in Luochuan: “four excellent systems” and “company + cooperatives + farmers” The operation mode provides fruit whole planting solutions, directly acquires fruit and creates the concept of ecological fruit in small production areas under the brand of Peirui. With the help of domestic large-scale fruit distribution channels and online fresh e-commerce channels, the company achieves excellent fruit quality. price.

Stanley has also participated in the Henderson seed industry, accelerating the transformation of agricultural services; participating in Henderson Seeds and transforming integrated agricultural service providers. Adopting the “self-operated + platform” agricultural service development model, the transition from a single agricultural supplier to an integrated agricultural service provider. Provide integrated services including large seeds, family farms, agricultural cooperatives, etc., including seeds, fertilizers, pesticides, agricultural machinery, agricultural technology, food trade, finance and information.

Seven: New farmers appear

Technology changes agriculture, and they let change happen.

Maybe you have seen them, maybe their current strength is not very strong, but the power and things they have erupted are amazing and moving.

In the first half of this year, when investigating the market, I found that there are such a group of new groups in the agricultural industry: after 80; know technology; technology-driven; will use community communication; do not rely on traditional outlets, directly to farmers. Occupy the market by serving specific crops.

They are undoubtedly the forerunners who are positioned to find the right direction. They are different from the average dealers. They are younger and have deeper connections with the market and the feelings of serving agriculture. They believe that good management can produce good products, and good services can make crops have good quality and good returns.

Their management and service are never difficult, but come from practice. They dig deep into the needs and pain points of growers, use services to improve the quality of crops, and increase the income of farmers.

I have been tangled all the time, how to locate them. Marketing expert Liu Chunxiong gave me some advice: "After 80, knowing technology, using community communication, not relying on traditional outlets - you proposed a new farmer's concept." Make me suddenly open - new farmers, It is a new farmer.

Among the dealers interviewed, from Zhao Sunshine to Zhang Yunyun, from Liu Wei to Xue Xiaoming, all of them are technical experts. Although most of them are not professional, they have mastered some or a few through later study. The key technology of crops.

Liu Wei believes that this is an era of warm boiled frogs, either changing or following the trend. Zhang Yunyun also said that there is no way out like others. Zhao Sunguang said that it is not difficult to manage agricultural materials. Only you have the ability to sell the products.

So how do you sell the product? How to change?

They chose technology-driven, build-up, and build circles. Zhang Yunyun concentrated the local farmers in a group of beans, and stipulated that the bean group only discussed the problems and knowledge related to the beans, and solved the problem in the small problem group. The big problem she went to the ground to solve. Because the technology and the program are more suitable, many new growers trust her very much, and even people from other counties and towns come to consult. Although she is a retailer, the service crowd is more than just a township.

I thought that only retailers can serve this way. Xue Xiaoming of Weinan Zhizhi Agricultural Technology Co., Ltd. corrected my point of view. Xue Xiaoming is also almost directly to the farmers, and the core farmers will be developed into service stations. Farmers have small problems and can consult the service station first. At each fertilization node of the crop, Xue Xiaoming will be notified in different groups (too many people, simply one group at a time), and will continue to point-to-point notifications, and then track them one by one.

Dong Bing, general manager of Yunnan Nongge Biotechnology Co., Ltd., Duan Jianfeng, agent of Qingyang Qingyang, they are the power of the future. Dong Bing was originally a regional manager of an enterprise. Now he is positioning himself to focus on the promotion and sales of global plant nutrition and to develop green fruit base. His current goal is to directly serve two crops in a certain county. Duan Jianfeng is a student who graduated from the plant nutrition major last year. Based on what he has learned, he started from nutrition and water-soluble fertilizer to make a full solution for Apple.

Such new farmers are rising, although they are not currently in the mainstream, but their era will soon come.

Eight: big union

When the industry reaches maturity, the leading companies will only be able to trade off each other, and it is difficult to have big incitement. So how do you make new growth and possibilities in mature industries? Collecting wisdom, cohesiveness, and great alliances can develop. Give full play to the advantages of each company in their respective strong areas and form a convergence of power.

In the first half of this year, there were continuous collaborations and joint cases between enterprises.

Xinyangfeng opened its great united road at the beginning of the new year. On January 5, 2017, the company cooperated with Xiangji Zhiyuan (Wuhan) Technology Co., Ltd. and Huafeng Xiangji (Beijing) Meteorological Technology Co., Ltd. in the fields of smart weather, big agriculture, finance and other related fields to establish strategic cooperation in depth. The partnership signed the Strategic Cooperation Framework Agreement. Based on the new Yangfeng National Soil Testing and Formulation Fertilization Demonstration Network, the three parties jointly established the Agricultural Meteorological R&D Innovation Base to carry out the transformation and commercialization of the results.

In order to reduce costs, the group warms up. Domestic leading fertilizer manufacturers, such as Yuntianhua, Guizhou Kaifeng, Guizhou Yufu, Henan Xinlianxin, Luxi Group, Hubei Yihua, etc. held a “6+2” meeting in the industry, aiming at the raw materials needed for chemical fertilizer production. , reduce costs, hold a group to warm.

On March 26th, the launching ceremony of the structural reform of the fertilizer supply side with the theme of “China's Fertilizer Industry Upgrade Road – Grand United Cooperation” was held in Beijing. The Ministry of Agriculture, the Ministry of Industry and Information Technology, and the China Petrochemical Federation strongly supported the eight units to jointly organize and gather all aspects of strength and superior resources to jointly promote the reform of China's fertilizer supply side.

Why are so many companies in the industry starting to unite and collaborate?

Wan Lianbu, chairman of Jinzheng Group, said that the urgent task of the fertilizer industry is to accelerate the transformation and upgrading. To this end, the whole industry needs to change the situation in which companies in the past have been fighting alone, and comprehensively establish the concept of big alliance, great cooperation and great development. By agglomerating industry's superior resources and carrying out upstream and downstream joint cooperation, we will expand effective and medium supply, improve the quality and efficiency of the fertilizer industry supply side, and promote the sustainable development of the fertilizer industry.

If the above case is a cooperation between enterprises, how can manufacturers collaborate to get through the value chain? In late April, the strategic cooperation of a million tons of humic acid chelated fertilizer production base jointly built by Zhongnong Holdings and Shandong Chunyu Fertilizer Co., Ltd. officially set sail; on May 5, Hubei Yihua Group Co., Ltd. and Yunnan Agricultural Production Materials Co., Ltd. Kunming signed a strategic cooperation framework agreement; on May 27, Hubei Huangmailing Phosphorus Chemical Co., Ltd. signed a strategic cooperation agreement with Hebei Agricultural Production Materials Co., Ltd.

The joint construction of the manufacturers further deepened the cooperation between the two parties. As far as the company is concerned, it integrates the resources of the dealer's warehousing, logistics, network, capital and talents; as far as the dealers are concerned, it borrows the strength of the company's brand, technology and management. It not only integrates resources, but also forms a greater synergy, and says good cooperation to manufacturers.

In addition to these, there are also joint ventures between enterprises and banks and finances to solve the problem of funds for dealers and farmers to expand reproduction.

Nine: facility agriculture

Facility agriculture can crack the constraints of natural conditions.

Water and fertilizer can be applied more, which can save you money and use less fertilizer.

Facility agriculture is not only unique this year, but it is a big one this year, and there is a trend of prairie.

Seeing Israel's facility agriculture, we believe that facility agriculture should be the same, using water and fertilizer integration, and the Internet of Things to make technology change life. At that time, I talked with the group members about the feasibility in China. Many group members thought that except for Xinjiang, most of China does not lack water, and water and fertilizer integration is not necessary. At that time, the domestic water and fertilizer integration process was also relatively slow.

This year, when chatting with many growers, they all said that the days of eating by the sky have passed, the weather is unpredictable, and the lack of rain, drought and extreme weather are inevitable, so the more economically valued industrial growers The more you don't invest.

In the winter jujube planting area, most of the farmers are building cold sheds or warm sheds to resist natural disasters and to make winter jujubes listed in advance. According to the introduction of local planter Wang Huijun, now they have begun to pay attention to the quality and cultivation methods of winter jujube. In the morning, the winter jujube can reach 120 yuan per catty, and the lower the night market price.

According to reports, Daxie facility agriculture is well-known throughout the country. In order to improve product quality and produce green food, low-carbon technologies such as bioreactor, yellow plate trapping, water and fertilizer integration have been actively promoted in the demonstration park to effectively control the pesticide residues of products. , reached the requirements of green pollution-free agricultural products.

Professor Gao Wenhai from the Northwest A&F University, which specializes in the study of winter jujube technology, believes that with the new technology, the quality and yield of Dongzao jujube may be improved, and the winter jujube growers can reap more benefits.

Within the 10,000-mu core demonstration base built by Jiawo Group, IT frontier technologies such as Internet of Things and big data analysis were applied to the intensive cultivation of kiwifruit. Each kiwi tree has a drip irrigation controller, and each block has a 360-degree camera, all remotely controlled by the Internet of Things technology. With the click of a mouse, you can grasp the growth of the kiwifruit in the orchard, the humidity, temperature, and light of the soil in real time. Pick up the mobile phone or iPad to remotely control the drip irrigation equipment.

Zhao Futai, who grows apples in northern Shaanxi, also spread the water and fertilizer integration pipeline to each apple plantation. Zhao Futai has always advocated fertilization, saving costs and protecting the soil. He hopes that every grower can appreciate the convenience and advantages of water and fertilizer integration. Yan Hu, who grows pomegranate in Dali, lays the pipeline before planting the barren hill; white water Liu Juntian installs flood control and disaster reduction system, water and fertilizer integrated system......

Facility agriculture has gradually gained popularity among large-scale growers, and enterprises are also promoting and demonstrating facility agriculture. And many companies have promoted the sale of liquid fertilizer or water-soluble fertilizer and drip irrigation equipment companies together. He Zhongxian of Huiduoli believes that this can not only expand the sales channels of enterprises, but also the advantages of fertilizer products and equipment products.

Ten: full mechanization

When it comes to facility agriculture, it is necessary to talk about agricultural machinery. Agricultural machinery has opened up a new era of planting, and it has brought new vitality to agriculture.

The former professional cut wheat man - Mai Ke began to disappear with the roar of the harvester, representing the delivery of a new and old industry. Three more lights, five more chicken-like summer harvest, autumn can only stay in memory.

Today, with high labor costs and intensive land, almost every aspect of planting has begun to be replaced by machinery. Faster, more is the pursuit of the moment. Therefore, large-scale mechanical equipment has been put on the line. Mechanical fertilization, mechanical spraying, expert nanny-type agrochemical services, large-scale mechanical harvesting and equipment drying, all provide conditions for increasing production and income, and reducing planting costs. It also liberated all manpower.

In the past few years, with the development of “fertilizer and sowing technology”, the successful promotion of agricultural machinery and equipment and slow-controlled fertilization has given everyone imagination. Recently, the success of many related companies to graft resources is also a great blessing in the industry. Lamborghini's high-powered tractors, open door grain dryers developed by the door openers, etc., began to enter the public eye.

According to reports, the modern agricultural sector that opened the door will focus on developing service space in the planting sector. The widespread defects in the domestic agricultural machinery provide a development space for the opening of the agricultural machinery and equipment sector.

Sometimes the development of the industry encourages large companies to join, using their own brand advantages and industry influence to rule the development of the industry, so that everyone can find better products.

The emergence of flying defense has injected infinite vitality into the drone. Originally it was only used to send Rings and do aerial photography, and began to shoulder the responsibility of agricultural drugs. Fly over a large area of ​​the field, spray a spray, pests and diseases will be fixed, no longer need to spray a little spray on the sun with a sprayer.

On March 25, 2017, Dr. Planting Dr. Plant Protection Dr. of Guangxi Province launched a flight defense operation at the 22,000 mu sugarcane double high demonstration base in Luobai Township, Chongzuo City. Re-combine and standardize the flight defense operation process, hope to improve the efficiency of the equipment, and implement the standard flight defense process.

Many flying defense companies have also started frequent activities. When visiting the market, most of the big dealers have several drones. As the drones frequently harassed civil aircraft, the Civil Aviation Authority recently announced that the civil drones will be registered on June 1st. It is not known whether there is any impact on agricultural drones.

Some people have questioned the flight defense, saying that there is the possibility of pollution and uneven spraying. In turn, it turned to the doubt about the flow rate of domestic sprayers and the demand for fruit and vegetable spray equipment. I saw electrostatic spray application at the apple meeting, and I really saw it. The mechanization process also drove the agricultural machinery version of the "drop" on the road.

The whole process of mechanization is in line with the rural conditions in China. How much labor can be left on the loess for the left-behind "3860 troops"? Even on a large farm, how much money does it support for large-scale work?

I am obsessed with mechanized work, and I like traditional work. In today's mechanization, some people want to polish their agricultural products with the spirit of artisans, with a view to the traditional high quality. Of course, this is very difficult and the investment is very high. If there is no high income, the spirit of making agricultural products will be abandoned. I don't know if the craftsmanship and mechanized mass production are diverging. If only one choice can be made, can only one side fade out of the historical stage?