In July, the top ten new energy passenger cars were reshuffled, and Song DM took the top position of Zhidou D2.
A few days ago, the Federation of Travelers and Delegates found that according to statistics from manufacturers, in July, sales of new energy vehicles in China reached 40,700 vehicles, a year-on-year increase of 57.4%, which was basically the same as in June. In the first seven months of this year, cumulative sales of new energy vehicles in China have reached 194,900, an increase of 85.3% year-on-year. The growth rate has slowed down compared with previous years.
Compared with June, the list of new energy sales in July also showed a significant change. The top ten models for sales of new energy vehicles ranked as follows:
New Energy Models Top 10 Sales in July (Source: Federation of Flying Parties)
From the sales of the top ten new energy vehicles, we can see that Song DM ranks first in sales of new energy vehicles in July by nearly 800 in the second place. This performance is worthy of recognition.
Since entering the market, Song DM sales have been bullish for a single month
In fact, since the listing in April, Song DM's single-month sales have been bullish. In May, the first month after its listing, sales volume exceeded 2,000 units in a single month, reaching 2,121 units, ranking the sales champion in the inserting and mixing field. In the following June, Song DM achieved more than double growth. The monthly sales reached 4,552 sets, the top spot in the sales volume list for the reinserts and hybrids. In July, the Song DM chain continued to grow and took the top spot with 4,816 new energy models.
Song DM's popularity is inextricably linked with BYD's consistent performance leadership and effective marketing. At the same time, however, we also noticed that BYD Tang, who had previously topped the list of sales in the inserting and mixing industry, experienced a sharp decline in single-month sales and missed the top ten in sales of new energy vehicles.
In addition, SAIC's Roewe eRX5 performance is also commendable in the blending and blending area. Although it has a lot of sales in the single month behind BYD Song DM, it is one of the only two top-ranking hybrids that have entered the ranks of new energy sales. , Roewe eRX5 cumulative sales this year has exceeded the million mark.
However, it must be said that since the Song DM was listed and increased in volume, the sales price of the Roewe eRX5 with higher price actually started to decline. It seems that in the face of the strong attack of Song DM, it is necessary for Roewe eRX5 to come up with a corresponding marketing strategy.
Low-end pure electric vehicles are still the main force in the field of new energy
In July sales of new energy vehicles, in addition to being ranked first in the Song DM and the last Roewe eRX5 two plug-in models, the rest are all low-end pure electric vehicles. Among them, the Beiqi EC series ranks the second in terms of new energy sales in July with a total of 4,068 units. The market share is 10%. Second, Zhidou D2 and Chery eQ ranked third and fourth respectively with more than 3,000 sales.
The top ten of the cumulative sales of new energy vehicles from January to July (Source: CUC)
However, judging from the cumulative sales of new energy vehicles in the first 7 months of this year, Zhidou D2 and BAIC New Energy EC series models surpassed the accumulated sales of 22,000 units and significantly surpassed BYD e5, which ranked third. Has an absolute advantage in sales rankings.
In addition, it is worth mentioning that the Jiangling New Energy E series that was listed at the end of last year has accumulated sales of 12,789 units this year. In pure electric models, it is only second to BYD e5 sales performance in the first 7 months.
While the overwhelming advantage of pure electric vehicles, I also noted the fact that of these pure electric vehicles, only BYD e5 and Emgrand EV are purely electric A-class vehicles, and the rest are located in the field of small cars or mini vehicles. After the basic price of 50,000 yuan. Because of the low price and the fact that the current manufacturing cost of pure electric vehicles is not low, these models basically rely on policy subsidies to support them.
Since the beginning of this year, both national and local subsidies for new energy vehicles have fallen, which is one of the main reasons for the slowdown in the growth of new energy passenger vehicles. In the future, with the full withdrawal of state subsidies and the implementation of the new energy "double-point management approach," China's new energy vehicle market will usher in a new round of reshuffling.
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