· Chery Jaguar Land Rover products will force

On September 4th, Chery Jaguar Land Rover President Bai Run and Executive Vice President Zhu Guohua just unveiled the founding of Land Rover at the Chengdu Auto Show. However, after three days, the two men were officially announced to leave their posts due to the expiration of their term of office. It is reported that Bairun will call back Jaguar Land Rover for another appointment, while Zhu Guohua will call back Chery Automobile in charge of joint venture cooperation projects.

Domestically discovered that God has just debuted to announce personnel adjustments, which is a very unexpected thing for many people. However, Bairun and Zhu Guohua entered the Chery Jaguar Land Rover since the establishment of the company in 2012. The contractual appointment period is three years, which is the expiration of the term of office. In addition, two domestic models are launched within one year, and any development is in full swing. Adjustments have received much attention.

It is reported that the domestic discovery of the Shenzhou plan will be listed at the end of the year, thus combining with the Aurora partner. “Before the domestic Range Rover Aurora was positioned as a sophisticated luxury SUV, and the discovery of Goddess is more versatile. So no matter for the two-person world or a family of three, or even the three generations of the same family, the domestic discovery of God can It satisfies the needs of consumers very well." Zhu Guohua believes that the launch of the domestically discovered Shenxing will expand the product line of Chery Jaguar Land Rover and will establish its position as a market leader in luxury multi-function medium-sized SUVs with its versatility.

In addition to the two Land Rover models introduced earlier, plans to introduce Jaguar models for domestic production next year have also been confirmed. It is understood that the domestic Jaguar will use an all-aluminum body. It is worth mentioning that this will be the first time in history to produce Jaguar models outside the UK market, and it will also be the first all-aluminum body model produced in the Chinese market. .

In order to welcome the arrival of more domestic models, Chery Jaguar Land Rover has built a complete production system. By 2016, the Chery Jaguar Land Rover Changshu plant will achieve full capacity, which will produce up to 130,000 vehicles per year, and the all-aluminum body shop at the Changshu plant will soon be completed. In addition, the established localized procurement system draws on Jaguar Land Rover's globally compliant procurement standards and complies with uniform standards for local supplier certification to ensure high quality.

After the departure of two executives with extensive experience in procurement and system capacity building, Murray Dietsch and Chen Xuefeng will succeed Bairun and Zhu Guohua later this year. MurrayDietsch previously served as the product line director of the vehicle, and Chen Xuefeng has extensive experience in product planning, R&D, and vehicle platform project management. Both of them are technical and product leaders, which may indicate that Chery Jaguar Land Rover will be in the product stage. transition.

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