At the recent World Bus Expo Asia, the European commercial vehicle giant Scania made a striking impression with its booth, where two eye-catching red buses—Scania Hager A80 and Scania Hager A50—drew significant attention. This marked the first time a Chinese passenger vehicle was showcased at a European exhibitor’s stand, symbolizing a new chapter in cross-border collaboration.
The exhibition featured a harmonious blend of design and innovation. Both Scania and Hager Bus adopted a minimalist booth layout, creating an open and modern atmosphere. The spacious area allowed for a clear view of the vehicles, while carefully designed lighting and background elements emphasized their elegant craftsmanship. The overall style was sleek, international, and inviting.
What stood out even more was the seamless integration of both brands. From the quiet, high-definition screen presentations to the professional on-site demonstrations and thoughtful customer service, every detail reflected a shared commitment to safety, environmental protection, and human-centered design. The eco-friendly products and personalized handbags further reinforced this message, leaving a strong impression on visitors.
This event also marked the debut of three Scania Hager A-series models: Scania·Hager A90, Taiwan Scania·Hager A80, and Scania·Hager A50. As strategic partners and family members of Scania, Suzhou Golden Dragon once again proved its capability on the global stage. Many attendees were surprised to learn that the booth was a joint effort between two brands, as the integration felt natural and cohesive.
Mr. He Mochi, General Manager of Scania Sales (China) Co., Ltd., highlighted during a media interview: “We have a completely different but promising model.†He added that the collaboration had already produced impressive results, showcasing the power of synergy between Chinese manufacturing and European engineering. This partnership not only highlights the growing influence of Chinese automotive brands but also sets a new standard for international cooperation in the industry.
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