At the recent World Bus Expo Asia, the booth of the European commercial vehicle giant Scania drew a lot of attention with two striking red buses: the Scania Hager A80 and Scania Hager A50. These vehicles were not only eye-catching but also marked a significant moment — for the first time, a Chinese passenger car brand was showcased on the exhibition stand of a European manufacturer. This collaboration between Scania and Hager Bus symbolized a new chapter in international automotive cooperation.
The booths of both companies shared a similar design philosophy — clean, modern, and open. The layout provided a wide field of vision, while the lighting and background settings emphasized the elegant craftsmanship of the vehicles. The overall style was sleek, international, and inviting. The low-noise digital displays, professional presentations, attentive customer service, eco-friendly products, and even the handbags given out all contributed to highlighting the core values of safety, environmental protection, and human-centered design. These details left a strong impression on visitors.
This was the first time that the three models of the Scania Hager A series — the A90, A80, and A50 — were displayed together. As strategic partners, Suzhou Golden Dragon and Scania have built a strong relationship, and this joint appearance marked an important milestone for Chinese-made buses entering the global stage. Many visitors found it hard to tell which brand belonged to which, as the integration between the two brands was seamless. From the booth design to the presentation, the collaboration was evident.
Mr. He Mochi, General Manager of Scania Sales (China) Co., Ltd., shared during a media interview: “We have a completely different yet promising model.†He added that the results of their partnership are now clearly visible. This event not only showcased the strengths of both brands but also set a positive example for future collaborations in the industry.
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