· Ding Lei's own project to join LeTV's debut will be unveiled at the Frankfurt Motor Show

Former vice president of SAIC Group and general manager of Shanghai General Motors, Ding Lei, who had left the vehicle company and then went to the deputy head of Pudong New Area of ​​Shanghai, has already decided to join LeTV and is responsible for the super car project. The scandals that he resigned after returning to the auto circle included Tesla and Apple, but they were all denied on his official Weibo. Recently, Economic Observer Online learned from LeEco that Ding Lei will join LeTV and become the co-founder of the auto sector and the president of LeTV Supercar (China).

“Ding Lei has already started a new energy vehicle project after leaving the position of deputy head of Pudong New Area in Shanghai. He joined LeTV because he can bring the previous project to LeTV and minimize the LeTV. The merger." The car circle who had worked with Ding Lei told the Economic Observer reporter that he also confirmed with reporters the news of Ding Lei joining LeTV.

Ding Lei, who is the co-founder of the LeTV auto sector, can also start the auto project in accordance with his own ideas. On September 9, Ding Lei did not mention joining LeTV when he replied to the media interview, but he said vaguely: "The future will operate is the new energy of the car. The Internet ecology is a brand new sector, a new global capital structure and technology and manpower. Resources, in line with my ambition."

Recently, LeTV has been moving frequently. On August 18th, LeTV released the first product concept map of LeTV Supercar in Beijing. On September 5th, LeTV held the “New Ecology, Future” theme of the automotive ecology open anti-conference, the first comprehensive interpretation of LeTV from the automotive industry. Eco-opening; followed by September 9th, LeEco announced that the strategic investment electric pile company) jointly carried out the expansion of the charging pile business, and opened the first step of LeTV's automotive ecology.

The addition of Ding Lei is the most urgent need of Le Yue’s head Jia Yueting. At present, LeTV is actively planning for the declaration of electric vehicle qualifications. In addition to the rich experience in vehicle management, Ding Lei has added a lot of credit to LeTV. Its dual resources in the automobile industry are also valued by Jia Yueting. It is reported that at the Frankfurt Motor Show, which opened on September 15, Ding Lei will be officially unveiled for the first time in a new identity.

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