John Deere WL53 loader: seize the mid-market with cost-effective advantages

On July 3, 2015, John Deere and the new WL53 loader were unveiled at the John Deere Tianjin factory. With the handover of the first delivery key, the WL53 new product officially went offline. Leaders of John Deere China, representatives of dealers around the world, and representatives of new and old customers witnessed this historic moment. The WL53 product experience carnival event was set up at the off-line ceremony. Through the demonstration and test drive, the excellent performance of WL53 products was fully demonstrated. In order to provide customers with a more intuitive understanding of John Deere's product quality and international management, and to explore the John Deere construction machinery factory activities, John Deere scientific rigorous management process and top-notch products of excellence, the audience praised and further Strengthened the confidence to cooperate with John Deere.

John Deere WL53 loader

Insiders pointed out that the depreciation of John Deere WL53 has filled the blank of cost-effective products in the mid-end of construction machinery and solved the pain points of mid-end loader users. The John Deere product line has been further improved, which has further established John Deere's position as a new leader in the construction machinery market. WL53 has become a model for leading users and industry value upgrades with its cost-effective advantages.

"Five breakthroughs" achieve high cost performance and lead users to upgrade their value

WL53's new products focus on the mid-end market, which is more cost-effective than similar products. It is another competitive weapon for John Deere to occupy the commanding heights of the market. Consumers in the mid-market are generally concerned about the price, cost of use, and maintenance costs of the products. WL53 is better suited to the pain points of the mid-end market in terms of product positioning, use and maintenance costs, creating higher levels for mid-end users. Economic value. WL53 has achieved five breakthroughs such as reliable breakthrough, fuel-saving breakthrough, safety breakthrough, comfortable breakthrough and breakthrough in operating cost.

For reliable breakthroughs, the WL53 is powered by the powerful and durable John Deere PowerTech engine, which provides reliable power even in extremely harsh working conditions with its efficient cooling system. The standard John Deere self-made wet brake bridge fundamentally solves the insurmountable problem of high failure rate of the domestic gas-top oil dry brake bridge.

In terms of fuel-saving breakthrough, John Deere better matched the performance advantages of the engine and the wet brake bridge through the integrated design of the powertrain system, which made the WL53 have excellent fuel performance, and the good fuel performance also improved the user's value. .

In terms of safety breakthroughs, John Deere products cooperate with the world's top suppliers to rigorously test the quality, performance and durability of all core components. The test standards are much higher than the domestic standard.

For comfort and breakthrough, this model cab is spacious and comfortable, with excellent vision, standard anti-rolling device (ROPS) and falling object protection structure (FOPS), high-end pilot operated handle and imported Diere integrated LCD instrument panel. Meet all the needs of the driver for long hours of operation.

Operating cost breakthroughs, using John Deere high-load engines and wet bridges, reinforced articulated structures, booms and frame ruggedness to extend uptime, maximize productivity and reduce daily operating costs, and have the most Optimized maintenance and convenience.

Lang Yun, general manager of sales and marketing of John Deere Engineering Machinery China, pointed out: adhering to the "people-oriented" manufacturing concept and the pursuit of high quality engineering machinery and equipment, we are committed to providing efficient and reliable engineering machinery products for Chinese users. John Deere is very eager to listen to the voices of Chinese customers and make improvements in products and services. The WL53 loader introduced this time enables users to experience the best equipment performance, the most reliable product quality and the best fuel economy in the industry, in order to realize John Deere's long-term commitment to the Chinese market.

Product layout accelerates to fully capture the mid-market

Based on a deep insight into market competition and a strong demand for safe, reliable and cost-effective loader products from mid-end users, the new John Deere WL53 loader can be described as a homeopathic one.

WL53 is of great significance to John Deere's layout of the Chinese market in meeting the needs of users and occupying the mid-market. WL53 further optimizes the product line of John Deere Construction Machinery, which will help to improve the market layout and promote deep cooperation among dealers. This will help John Deere to consolidate its leading position in the construction machinery industry, while WL53 with high price advantage will promote Other brands in the loader industry will accelerate the pace of quality upgrades, and will also drive more companies to pay attention to and develop the mid-end loader market.

Customer handover ceremony

As a new leader in China's construction machinery, John Deere is keenly aware that the service wave of construction machinery is overwhelming. That is to say, traditional construction machinery must extend its value to services and is no longer a single product provider. It is a provider of integrated services. With the launch of WL53 new products, in order to allow more mid-end users to more enjoy the real economic benefits brought by Deere products, users can enjoy a minimum down payment of 10% by John Deere Financial Leasing Company. And as low as 3.99% annual financing rate, which greatly reduces the purchase threshold and allows more customers to create more value. All the service personnel of any of John Deere's dealers have passed the strict and strict certification, and they can fully guarantee the after-sales service of WL53. John Deere also offers a standard warranty for an unlimited number of hours per year, engine or hydraulic system for three or six thousand hours, and structural components for three or ten thousand hours of extended warranty.

John Deere is taking a two-wheel drive of products and services to create a community of user values ​​and a development community to accelerate product distribution. John Deere has made new achievements in the layout of the mid-market and the market opportunities. (This article is from John Deere)

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