·New energy vehicle subsidies

On September 7, the Minister of Science and Technology Wan Gang said at the China Automotive Industry Development (TEDA) International Forum held in Tianjin that the State Council has officially approved a new round of demonstration projects for new energy vehicles. The Ministry of Science and Technology and the Ministry of Industry and Information Technology are working on the implementation. The rules will be officially launched in the near future.


In the previous stage of the new energy vehicle subsidy policy, due to the protection of local auto manufacturers from local governments, the sales situation of new energy vehicles showed a state of market fragmentation. For example, BYD's new energy vehicle e6 sales market is mainly in Shenzhen, Shanghai Automotive New Energy Vehicle E50 sales market is mainly in Shanghai, and Jianghuai Automobile's new energy vehicle Tongyue's main market is in Hefei.

Direct car repair


In the previous stage, the new energy vehicle subsidy policy was given to the local government due to financial subsidies. Local governments, in view of local taxation and solving employment problems, hope that foreign auto manufacturers will invest locally to establish new energy financial subsidies. In order to enter some local markets and receive financial subsidies for new energy, BYD Auto, the leader in the new energy vehicle market, has announced that it has invested in setting up new energy auto plants in Guangzhou, Tianjin, Yunnan and Wuhan.


"Do not invest in setting up factories, not only private cars can not enter the local market, but also can not get local government official car purchase orders." BYD auto insiders reluctantly told reporters.


A new round of new energy vehicle subsidy policy is expected to help car companies to reduce the burden of developing new energy vehicles.


Wan Gang said at the forum that this round of new energy subsidy policy is mainly based on the pilot city, changing the original financial fund subsidy method, directly distributing the subsidies to the production car enterprises, promoting the hybrid bus to the whole country, and charging at the same time. Station construction for financial subsidies.

“The new phase of the new energy subsidy policy will directly offset the local protection through financial subsidies instead of subsidizing the local finance bureau. In addition, the pilot cities need to meet some of the conditions set by the four ministries to become pilot cities, one of which The condition is that the pilot city needs to ensure the sales volume of the cars produced in the local market in the local market.” Wu Wei, an investigator of the Machinery and Equipment Department of the Industry and Development Department of the National Development and Reform Commission, explained to the reporter of the “First Financial Daily”.


Zhang Xiaoyu, executive vice president of China Machinery Industry Federation, told reporters: "I hope that the subsidy policy for new energy vehicles will be introduced earlier, and now it has affected the sales of enterprises, because it is subsidized in the sales process. However, subsidies are the expediency of the government. In the long run, I hope that the growth of new energy vehicles will not depend on subsidies. It is true that we must compete with traditional cars for performance, quality and price."


Wu Shaoming, deputy general manager of FAW Group, is not optimistic about the future development of new energy vehicles. “To make a traditional car a good foundation for a new energy vehicle. Secondly, it cannot rely on state subsidies. It must be able to find an economically viable model. Both the business model and the marketing model need to be economically viable throughout the value chain. ."


Up to now, compared with the major auto vehicles developed by BAIC, SAIC and Changan, FAW Group has not introduced new energy vehicles to the market.


Mode is the key


Zhang Guobao, former deputy director of the National Development and Reform Commission and director of the National Energy Administration, told reporters that under the premise that battery technology is difficult to make breakthroughs in the short term, the development of new energy vehicles must pay attention to the innovation of business models.


"From the characteristics of new energy vehicle products, through the innovation of business model, it will ease the inconvenience caused by factors such as short mileage, high purchase cost and long charging time, improve the competitiveness of new energy automobile products, and expand the new energy vehicles. The scale of the market will promote the development of the upstream and downstream industrial chain of new energy vehicles including infrastructure, parts and components, and related services, Zhang Guobao said.

Consumer market expectations for new energy vehicles are heating up rapidly, which to some extent indicates that consumers can accept new energy vehicles. In 2011, when the BMW MINI electric car was held in Beijing for demonstration operation, it volunteered online and received registration competition from tens of thousands of netizens.

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