Sixty years of weathering Liugong's globalization strategy has achieved remarkable results
To achieve a new breakthrough in the international market
Since the global launch in March, C series forklifts have been frequently exhibited in international markets such as North America, Europe and Asia Pacific. Its distinctive design, comfortable ergonomics, outstanding use performance, convenience and intelligence of operation and maintenance, and intelligence The advantages of chemical control are highly recognized by customers. Han Le, the general manager of the product, spoke on behalf of the project team. He reviewed the twists and turns and remarkable advancement in the product development process. He praised the partners for their hard work, quiet dedication, and persistence in giving up. They are determined to strive for excellence. The idea is to work hard and work hard to develop more products that meet the needs of the international market.
Wang Taiping, general manager of Liugong’s forklift truck, pointed out in his speech that European and North American markets have always been very strict with product quality standards. Liugong’s C series forklifts can enter the European market smoothly and it is only Liugong’s first step. Liugong also has to The ability to continuously improve product lifecycle management ensures that products can be quickly and steadily extended to the global market and win the company's continuous development.
Wang Taiping believes that all employees of the company must actively participate in the company's transformation, change their thinking, enhance customer awareness and market awareness, improve the quality and efficiency of work with high international standards; promote the spirit of craftsmen and cultivate a need to adapt to international development The professional management talents and technical talents team, with the attitude of excellence, solid professional capabilities, excellent quality, to create an international brand image of Liugong forklift; firm belief in winning, in recent years, Liugong forklift has been steadily promoting internationalization. Strategy, and constantly accelerating the pace of international development, overseas sales in 2016 increased by 11% year-on-year, and the proportion of exports increased steadily. Liugong has high-end products, a good international marketing platform and increasingly mature professional capabilities. Through the joint efforts of employees, it will surely achieve the company’s strategic goals and build Liugong’s forklift into a stable profitability and industry brand influence. People respect material handling equipment manufacturers and logistics solutions service providers; maintain the competitiveness of products and technologies, and become the provider and strategic partner of comprehensive logistics solutions (intelligent logistics solutions) that optimize the key customers of the market.
Seize new opportunities for overseas development
Since its internationalization strategic layout in 2003, Liugong has more than 380 dealers and more than 2,650 service outlets in more than 140 countries around the world, creating the largest scale, highest efficiency, and widest coverage of the international construction machinery industry in China. marketing network. Liugong has developed 65 agents in 47 of the 65 countries in the “One Belt and One Road†framework. Six overseas subsidiaries have been established in countries along the “Belt and Road†route, including Singapore, India, UAE, and the Netherlands. , Poland and Russia.
In terms of product innovation, Liugong promotes product technology with independent innovation and quality as its core requirements. It has developed China's first wheel loader, the world’s first high-prototype special wheel loader, and China’s largest Tonnage wheel loaders, etc., provide strong support for economic construction and development.
In the first few years of Liugong's construction of an investment in an Indian company, the company suffered from various challenges including regional culture and industrial chain. However, after years of tempering, Liugong has three overseas manufacturing bases, four overseas R&D centers, and 12 overseas marketing subsidiaries overseas, and can meet the needs of global customers and achieve localized service and support.
The "One Belt and One Road" has created tremendous opportunities for the construction machinery manufacturers such as Liugong. Liugong's business has spread to more than 140 countries around the world, of which nearly 50 are located along the "One Belt and One Road." Liugong currently has production facilities in China, Brazil, India and Poland.
In response to the complicated and varied geological environment of countries along the Belt and Road, Liugong can provide comprehensive solutions based on the actual working conditions of customers. Extremely powerful equipment suitable for extreme conditions, fully adapting to different geological environments.
In recent years, Liugong has been accelerating its internationalization process and has become an important participant in international economic and trade cooperation and the “Belt and Road Initiativeâ€. By translating the national strategy into a business strategy of “going global†and opening up international markets, Liugong will expand the scope of cooperation on the basis of existing R&D, strengthen the level of R&D technology, and combine organically with European technologies to make it possible to be globally Applied by R&D center.
Focus on the new direction of manufacturing in China
After attending the forum held recently by Prime Minister Li Keqiang to promote the building of a powerful nation and continue to promote the transformation and upgrading of economic structure, Chairman Liu Guang stated that the speech of Premier Li Keqiang made Chinese manufacturing companies see the Party Central Government’s manufacturing industry in China. The expectations and requirements also indicate the direction of development.
For Liugong, in terms of technical innovation, LiuGong has consistently adhered to technological innovation to promote the development of Liugong and promote Liugong’s international competitiveness in the past six years of decline in the industrial market. Liugong invested nearly RMB 1 billion in the global R&D center and in the research and development of a full range of new products, which has enabled Liugong's products and technology levels to reach the top international standards. In terms of institutional innovation, Liugong actively promoted the reform of state-owned enterprises and further radiated the youthfulness, vitality, and creativity of this old state-owned enterprise, Liugong, in the context of the reform of state-owned enterprises, so that each employee and every manager Both can create better performance for the manufacturing industry under the new market competition environment. In terms of the development of craftsmen teams, LiuGong proposed strategies for “building Liugong’s world-class craftsmen team system†and “plans for the training and growth of young people under the age of 35†in accordance with national policies, and put professional craftsmen and young employees under the age of 35. As an important training object for Liugong's future development strategy.
In terms of international competitiveness, Liugong has always practiced the "going out" strategy. At the same time, Liugong also leads the vast majority of companies in China in the "Belt and Road Initiative." In the past few years, Liugong’s international development has achieved very good results. For example, in India, Liugong's 10-year layout, Liugong loaders and planes have become the best product in the Indian market, and the market share has reached second place, even higher than the market share of the product in China. In Poland, Liugong also imported loaders and excavator products that were independently developed and reached European and American technical standards, and this year achieved mass production. Liugong's products are growing rapidly in Europe, including in the United Kingdom, France and other regions and countries. Liugong is located in a manufacturing plant in Brazil and began mass production this year. Liugong's market in Brazil has been well restored. These internationalized developments are under the macro strategy of the country’s major, Liugong has assumed the historical responsibility of being an enterprise in the two major policy directions of “Belt and Road†and “Going Globalâ€.
Liugong is the main carrier for the second undertaking of Guangxi Machinery Industry. Based on the spirit of the second entrepreneurship of the autonomous region and Liugong's "13th Five-Year Plan" development plan, Liugong clearly proposed a new strategic goal. Zeng Guangan said, "We need to use a higher professional level, greater passion and courage to face the future of market competition and promote the development of Liugong."
