Since last year, beneath the calm surface of the commercial vehicle market, major manufacturers of light passenger vehicles have been quietly accelerating the development of National IV models, hoping to seize market opportunities with the implementation of the new emission standards. Recently, Jiangling announced that its newly launched Ford New Generation Transit has obtained China's first light passenger National IV standard certificate, making it the "First Light Passenger under National IV Standard in China."
The launch of the Ford New Generation Transit as the "National IV Light Car First Vehicle" signals that "green protection" will become a mainstream trend in the future light passenger market. Meanwhile, Iveco, a European light passenger manufacturer, currently only offers models meeting the National III emission standards. According to reports, Iveco plans to launch a National IV-compliant model in April, but the exact sales timeline remains unclear. Japanese brands like Gold Cup and South East Delika are lagging behind, with no official announcements about their National IV products so far.
Starting from January 1, 2008, Beijing will implement the National IV fuel standard, and new passenger vehicles must meet the National IV emission requirements to be sold. Vehicles failing to comply will not be allowed on the road. Nationwide, the National IV standard is also becoming a major trend, and its full implementation is just a matter of time. Will the light passenger market follow suit, or will commercial vehicles take longer to catch up?
With the rise of environmental protection-related terms such as State III emissions, National IV emissions, fuel tax, high oil prices, and OBD, the automotive industry has seen a shift in focus. In the context of the Olympic Games, energy conservation and emission reduction have disrupted traditional market patterns, and the light passenger sector is no exception. Each upgrade in emission standards triggers a reshuffle in the market, with the "European Army"—brands like Ford Transit—leading the way.
Due to the strict technical requirements for National IV compliance, the current State IV light passenger market is still dominated by Ford’s New Generation Transit. Under government policy guidance, consumer preferences are evolving. With rapid urban economic growth, rising oil prices, and the full enforcement of National III standards, the second peak in light passenger purchases is underway. In the 1990s, the first peak was driven by price sensitivity, while the current second wave focuses on high-quality models with strong power, low fuel consumption, and lower emissions. National IV-compliant light buses, which exceed industry standards, are gaining traction and are expected to dominate the market in the near future.
Currently, many buyers are still purchasing National III models due to fuel supply issues. However, for those seeking high-end or luxury light passengers with long-term use, the National IV model offers greater benefits. Industry experts suggest that the government is likely to introduce stricter policies to control emissions, including road restrictions and exhaust inspections. This means National III models may face increasing regulatory challenges. Buying a National IV model now can help avoid future problems, while also offering better depreciation and performance compared to National III models.
Consumer interest in National IV light buses is growing. Mr. Ma, a Beijing resident, expressed his admiration for the Ford New Generation Transit: “The National IV features of this vehicle are very appealing. Although National III models are cheaper now, in the long run, I would rather choose a National IV model. It gives me peace of mind, and it will have advantages in road access, inspections, and depreciation. Its performance is also better than other National III models. The New Generation Transit is well-designed and enhances the company's image.â€
The "green protection" of light passenger vehicles is already a clear trend. On one hand, we should commend the country’s growing attention to environmental improvement. On the other hand, individuals should also embrace the concept of environmental protection and try to support high-emission-standard models. Ford’s New Generation Transit obtaining the first National IV license marks the beginning of this green trend. In the future, more light passenger manufacturers will join the National IV movement.
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